# ABM Regional Manager, AMER

**Company**: Elastic
**Location**: United States
**Experience**: senior
**Job type**: full-time
**Salary**: $106,900-$169,100 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/elastic/jobs/8001092?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_eb4feca5-985

## Description

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale , unleashing the potential of businesses and people.

We're looking for a strategic, creative, and highly collaborative Account-Based Marketing Manager to craft and scale ABM programs across priority accounts in the Americas.

## What You Will Be Doing

### ABM Strategy & Execution

- Design and implement 1:1 ABM programs aligned to target accounts and buying groups

- Lead account-level planning sessions with sales teams to define account priorities, business outcomes, and campaign timelines

- Personalize messaging and value propositions around critical use cases , cybersecurity, search, AI/ML, and observability , across channels to influence enterprise buying committees

- Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail

- Partner closely with global campaigns, regional and partner marketing, and product marketing to align ABM efforts with broader go-to-market plays

- Tailor programs to reflect the technical sophistication of buyers in hi-tech and enterprise environments, ensuring messaging resonates with both technical evaluators and business decision-makers

### Campaign Management

- Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement

- Build account-focused and event landing pages using our marketing stack, personalized to target audiences and business priorities while maintaining brand guidelines

- Draft account-specific messaging that resonates with CIOs, CISOs, engineering leaders, developers and IT decision-makers, positioning Elastic as a trusted partner in digital transformation

- Develop paid media strategy for assigned accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and relevant digital channels

- Collaborate with creative, content, and external agencies to deliver high-quality ABM assets and engagement experiences

- Localize and adapt global plays to meet account needs while maintaining message consistency

- Own campaign budgets, timelines, and execution

### Measurement & Optimization

- Define ABM metrics including account engagement, pipeline influence, velocity improvements, and return on investment

- Provide regular performance reporting to team members and sales leadership

- Use insights to continuously refine ABM programs for greater efficiency and scalability

- Support the evolution of ABM playbooks, strategy, and execution tactics

### Event Execution & Logistics

- Work with Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings and roundtables

- Maintain up-to-date ABM dashboards, campaign trackers, and internal documentation

- Bring creative ideas to drive engagement and innovation within the enterprise and hi-tech market

## What You Bring

- 5–6 years of experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role

- Experience crafting and delivering successful ABM programs targeting enterprise or commercial accounts

- Experience marketing technical or hi-tech products to sophisticated buyers, including IT, engineering, and security personas

- Strong ability to partner with sales leaders and translate technical value propositions into targeted marketing strategies

- Confident in driving multi-channel campaigns and executive-level engagement programs

- Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo

## Benefits

- Competitive pay based on the work you do here and not your previous salary

- Health coverage for you and your family in many locations

- Ability to craft your calendar with flexible locations and schedules for many roles

- Generous number of vacation days each year

- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service

- Up to 40 hours each year to use toward volunteer projects you love

- Embracing parenthood with minimum of 16 weeks of parental leave

## Skills

### Required
- ABM
- B2B marketing
- Demandbase
- Salesforce
- Marketo

### Nice to have
- Cloud
- AI/ML
- Cybersecurity
- Observability

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/elastic/jobs/8001092?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)