# Brand Manager - Specialty Business Unit

**Company**: GSK
**Location**: Cairo, Egypt
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Egypt---Cairo/Marketing-Manager--Specialty-_451250?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/brand-manager-specialty-business-unit-eb326adc-6f7/

## Description

Develop and execute brand strategies and activities in Egypt, delivering strong commercial performance, effective stakeholder engagement and compliant implementation aligned with Specialty Business Unit strategy.

**Key Accountabilities:**

**Brand Strategy and Planning**

- Develop Egypt brand strategies and annual plans, aligned with global/regional priorities and Specialty Business Unit Director guidance.

- Analyse markets, patient pathways, competitors, access and customer insights to identify opportunities and risks.

- Define objectives, positioning, key messages and tactical priorities.

**Brand Execution and Performance**

- Lead campaigns, materials, programs and omnichannel initiatives to achieve sales, share, reach and impact KPIs.

- Monitor performance and recommend corrective actions.

- Ensure timely, high-quality promotional and non-promotional assets with internal/external partners.

**Cross-Functional Collaboration**

- Partner with Medical, Access, CGA, Sales, Commercial Excellence and other functions on integrated, patient-centric execution.

- Work with Sales leadership/field teams on call strategies, segmentation, brand messaging and field feedback.

- Contribute launch planning, lifecycle management and cross-brand synergies.

**Governance, Compliance and Quality**

- Ensure activities comply with policies, ABAC, promotional codes and Egyptian requirements.

- Lead or support Medical/Legal/Regulatory material reviews for scientific accuracy and compliance.

- Maintain audit/inspection readiness for activities and documentation.

**Customer and Stakeholder Support**

- Support HCP, payer and stakeholder engagement with materials, programmes and events in partnership with Sales, Medical, Access and CGA.

- Use customer insights to refine messages and tactics.

**Insights, Forecasting and Budgets**

- Provide demand-forecasting and financial-planning input.

- Manage brand budgets/resources to maximise impact and ROI under Specialty Business Unit Director guidance.

- Review market data, performance and insights to optimise brand plans.

**Required Qualifications and Experience:**

- Bachelor's degree in pharmacy, medicine, life sciences, business or a related field.

- Postgraduate business/marketing, health economics or relevant discipline is an advantage.

- 5-7 years of pharmaceutical marketing/brand experience, preferably in Specialty or similar areas.

- Proven brand-plan development/execution and commercial delivery.

- Cross-functional matrix experience; Egypt/similar-market experience strongly preferred.

**Key Capabilities and Skills:**

- Strategic and analytical skills; translate insights into brand strategies and tactics.

- Excellent communication, presentation and influencing.

- Understanding of pharmaceutical marketing, compliance and Egyptian market dynamics.

- Cross-functional collaboration.

- Integrity, ethics and compliance.

- Arabic and English fluency.

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## Skills

### Required
- Business Planning
- Data to Insights
- Digital Fluency
- Launch Excellence
- Scientific Literacy
- Strategic Planning
- Arabic

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