# Brand & Shopper Manager - Whisky

**Company**: Diageo
**Location**: Seoul
**Experience**: senior
**Job type**: full-time
**Category**: Marketing

**Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Seoul-Korea/Brand---Shopper-Manager--Korea_JR1128011?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ea2635cf-a1b

## Description

### Job Description

As a Brand & Shopper Manager - Whisky at Diageo, you will play a crucial role in bringing assigned brand plans to life in Korea to capture consumer, customer, and culture opportunities.

### About the Role

Reporting to the Category Manager, Korea, you will be responsible for developing and executing brand strategies, managing brand financials, and leading cross-functional teams to drive business results.

### Key Responsibilities

- Develop brand goals, ambitions, and annual plans by analyzing market trends, consumer insights, and competitor activities

- Manage brand financial figures, product portfolio, and budget management

- Lead annual campaign delivery to reach target consumers effectively and efficiently

- Develop brand creatives, media assets, and content plans that align with brand strategy and category direction

- Define BTL/shopper strategy, design guardrails, and customer-ready briefs for POSM, promo packs, GWP/VAP, and gifting

- Collaborate with internal and external team members, agencies, partners, and suppliers to deliver projects on time and on budget

- Coordinate and participate in public relations, culture, advocacy, and influencer efforts to strengthen brand relevance and demand

- Lead analysis and understanding of business variables, monitoring competition, industry, and consumer trends

### Requirements

- 7+ years of experience in Marketing, Brand Management, Integrated Marketing Communications, or relevant consumer/commercial roles

- A genuine passion for brands, culture, and consumers, with curiosity to understand how people choose, shop, and engage across different occasions and channels

- Hands-on ownership and positive energy to turn plans into campaigns, briefs, assets, and activation materials

- Strong learning agility and growth mindset; shopper, digital, retail media, luxury/premium, or alcohol experience would be advantageous

- Comfortable with numbers and performance, with the ability to track A&P, sales/brand performance, and post-evaluation learnings

- Collaborative, resilient, and organised, with good communication, creative thinking, and project management skills

- University degree required, fluent in English

## Skills

### Required
- Marketing
- Brand Management
- Integrated Marketing Communications
- Project Management
- Collaboration
- Analytical Skills
- Communication Skills
- Creative Thinking

### Nice to have
- Shopper Marketing
- Digital Marketing
- Retail Media
- Luxury/Premium Products
- Alcohol Industry Experience

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Source: [Apply at diageo.wd3.myworkdayjobs.com](https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Seoul-Korea/Brand---Shopper-Manager--Korea_JR1128011?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)