# Senior Manager, Consumer Insights

**Company**: Hong Kong Disneyland (HKDL)
**Location**: Lantau Island, Hong Kong
**Experience**: senior
**Job type**: full-time
**Category**: Other
**Industry**: Hospitality

**Apply**: https://disney.wd5.myworkdayjobs.com/en-US/disneycareer/job/Lantau-Island-Hong-Kong/Senior-Manager--Consumer-Insights_10145685?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ea1d3372-0f2

## Description

We are seeking a Senior Manager, Consumer Insights to lead our consumer insights and market analytics efforts. As a key member of our team, you will provide consumer insights and market analytics to help us develop our understanding of the marketplace and target markets.

The successful candidate will oversee a team that draws together disparate primary and secondary datasets to generate a cohesive and insightful view of the needs and attitudes of current and future guests to HKDL park and resorts.

Key responsibilities include:

- Sourcing and developing insights around tourism activity and sentiment across the region

- Developing foresight capabilities to understand future trends and establish risks and opportunities across all lines of business

- Leading the execution, development, and analysis of brand health studies

- Designing and analysing ad hoc projects and analysis to support commercial initiatives across the business

- Overseeing marketing-focused insights to bring to life target consumer markets and quantify the success of marketing activations

- Leading, coaching, and developing team members to elevate analytical capabilities and commercial acumen

Requirements:

- Bachelor's degree in marketing, communications, applied mathematics, statistics, or business

- Relevant experience with knowledge of quantitative analyses and advanced statistics

- Experience in tourism products, resorts, airlines, hospitality, or similar consumer-centric sectors is preferred

- Strong understanding of both Mainland China and APAC consumer behaviors, digital ecosystems, and cultural nuances

- Excellent command of written and spoken English, Cantonese, and Mandarin

## Skills

### Required
- quantitative analyses
- advanced statistics
- marketing
- communications
- applied mathematics
- statistics
- business
- English
- Cantonese
- Mandarin

### Nice to have
- tourism products
- resorts
- airlines
- hospitality

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Source: [Apply at disney.wd5.myworkdayjobs.com](https://disney.wd5.myworkdayjobs.com/en-US/disneycareer/job/Lantau-Island-Hong-Kong/Senior-Manager--Consumer-Insights_10145685?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)