# Andean Marketing Consumer Director

**Company**: Visa
**Location**: Bogota, CO
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/CO---Bogota-Colombia/Andean-Marketing-Consumer-Director_REF087037W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ea160f3c-73e

## Description

We are seeking an Andean Marketing Consumer Director to join our team at Visa. As the steward of one of the leading brands in the world, you will be responsible for defining, leading, and executing the end-to-end Core Marketing strategy across the Andean Region (Colombia, Ecuador, Peru, and Venezuela), with the objective of driving business growth, brand preference, and Visa usage among consumers.

**Strategy & Growth** You will define and lead the annual Core Marketing strategy for the Andean Region, aligned with business objectives, brand equity goals, and revenue growth priorities. You will translate global and regional strategies into clear, actionable local plans tailored to each market. Additionally, you will develop differentiated value propositions for Affluent, Mass, Gen Z, Gen Alpha, SMBs, and Mainstream segments, grounded in consumer insights and performance learnings.

**Brand & Consumer Experience** You will act as brand steward for Visa across the region, ensuring consistency, cultural relevance, and adherence to global brand standards. You will lead the development of fully integrated campaigns (ATL, digital, social, partnerships), optimizing the end-to-end consumer journey. You will also lead the Andean Social Media strategy to elevate Visa’s digital presence and brand positioning.

**Performance, Data & ROI** You will own the marketing budget, including planning, investment efficiency, spend control, and ROI tracking. You will define and monitor Core Marketing KPIs and OKRs, clearly connecting marketing activity to business and transaction outcomes.

**Cross-Functional Leadership** You will serve as a central connector across Marketing, Sales, Product, Merchant Solutions, Analytics, and regional teams. You will work closely with the Marketing hub team regularly on brand and initiative direction, business measurement and financial tracking.

**Agencies & Team Leadership** You will lead and elevate the performance of creative and media agencies, driving strategic thinking and creative excellence. You will inspire, develop, and empower the Core Marketing team, fostering a “Go Beyond” culture, accountability, and high performance.

**Requirements**

- 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

- Demonstrated track record of developing marketing strategies based on business objectives and executing marketing programs that delivered measurable business results

- Experience managing and motivating external partners, including agencies and clients

- Written and verbal communication skills and able to present with impact in English and Spanish

## Skills

### Required
- marketing strategy
- brand management
- digital marketing
- team leadership
- budget management

### Nice to have
- experience working with financial indicators
- ability to structure and manage complex projects
- exceptional project management skills
- experience working with Andean Region FinTech’s, digital companies, trade and/or financial institutions

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Source: [Apply at visa.wd5.myworkdayjobs.com](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/CO---Bogota-Colombia/Andean-Marketing-Consumer-Director_REF087037W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)