# Marketing Automation Specialist

**Company**: D-BOX
**Location**: Longueuil
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Salary**: A salary commensurate with your talent
**Category**: Marketing
**Industry**: Technology

**Apply**: https://www.d-box.com/en/about-us/careers/marketing-automation-specialist
**Canonical**: https://yubhub.co/jobs/job_e9a6d008-e3a

## Description

## Marketing Automation Specialist

We are looking for a Marketing Automation Specialist who will be responsible for the management of marketing prospects. The Specialist will participate in the content marketing strategy to generate demand, become a HubSpot specialist, create automated campaigns and nurture specific segments depending on the different potential customer journeys.

Full of agility and creativity, people are at the heart of the D-BOX experience.

## Your mission

HubSpot (+/- 60%)

- Create and activate campaigns and multichannel conversions in HubSpot (lead generation, nurturing, emails and drips)

- Set up, optimize and analyze campaigns with the help of A/B testing

- Create forms and manage their architecture

- Create lead scoring reports, new prospect flows, compliance programs, segmentation, nurturing, and lifecycle programs

- Manage dashboards and provide updates about the overall progress of prospects in the sales funnel

- Manage the contact database, including segmentation and list management

- Implement personas, customer journeys, lead scoring, various workflows and more with the help of the digital marketing agency

- Document automation configurations, integrations and processes

- Analyze the “health” of our marketing databases and prospect funnel

- Learn, research, recommend and implement best practices for email and digital marketing automation

- Make the most of HubSpot by activating all features and APIs, as needed

Content management (+/- 20%)

- In collaboration with the writer and graphic designer, create content for marketing automation campaigns and demand generation (emails and landing pages)

CRM/SALES (+/- 20%)

- Work closely with the sales team to ensure that Microsoft Dynamics and HubSpot are functioning properly

- Ensure that prospects, MQL and SQL are properly monitored and assigned throughout the sales cycle

- Recommend improvements in Dynamics, as needed

## Your DNA

- University degree in marketing or business administration

- 3 to 5 years experience in a similar role (B2B an asset)

- Experience with a marketing automation platform (HubSpot an asset, but otherwise Marketo, Marketing Cloud, Eloqua, etc.)

- Ability to make data-driven decisions and optimize automation campaigns

- Knowledge of digital marketing (data capture and campaign analytics)

- Knowledge of HTML programming

- Proficiency in French and English, both spoken and written

- Team spirit, creativity, accountability and discipline, plus collaborative attitude and satisfaction with a job well done!

## Perks

- An energetic team that entertains the planet;

- Opportunity to innovate, grow and have a significant impact;

- A flexible work schedule with teleworking possibility;

- A complete insurance plan (with telemedine services);

- Personal days;

- Bonus program;

- An annual credit for sports;

- A salary commensurate with your talent;

- And much more!

D-BOX is committed to making our team a better reflection of society and values diversity of all forms. We encourage applications from women, from those who identify as Indigenous, as a Person of Colour, as a member of the LGBTQ2S+ community, as a person with a disability and from other cultural, racial or ethnic minorities.

## Skills

### Required
- HubSpot
- A/B testing
- HTML programming
- Digital marketing
- Marketing automation platform

### Nice to have
- French
- English
- Team spirit
- Creativity
- Accountability