# Specialist, B2B Marketing Operations

**Company**: Mastercard
**Location**: Purchase, New York
**Experience**: mid
**Job type**: full-time
**Salary**: $84,000 - $135,000 USD
**Category**: Marketing
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Purchase-New-York/Specialist--B2B-Marketing_R-291801-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e97a0604-909

## Description

As a Specialist in CNPF (Commercial and New Payment Flows) B2B Marketing Operations at Mastercard, you will support the growth of B2B marketing capabilities, helping sales and business development teams identify and close new business opportunities across three US teams: Corporate Solutions, Transfer Solutions, and Small and Medium Enterprises.

You will collaborate closely with internal teams, agencies, sponsorship properties, and external industry partners to create compelling marketing activities, track and measure their effectiveness, and adjust the approach accordingly.

Key responsibilities include:

- Event development and ownership: Delivering on and evolving the CNPF event attendance strategy for sales and business development teams, including owned and attended experiences.

- Measurement and Alignment: Monitoring campaign performance metrics, analyzing outcomes, and developing optimizations to increase effectiveness.

- Thought Leadership: Working with product, global marketing, sales/BD, and research teams to outline and execute key thought leadership needs.

- Cross-functional Collaboration: Working with internal teams to ensure seamless execution and compliance of marketing initiatives.

- Identify Growth Opportunities: Partnering with account managers to identify gaps and propose marketing solutions that drive results.

The ideal candidate is a team player and relationship builder who enjoys working with others, builds strong relationships, and is a reliable pillar of the marketing team. You should be an effectiveness engine, proactive problem solver, communicator, creative, detail-oriented, and technologically savvy with strong Microsoft Office and AI skills.

In terms of compensation, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including location, job-related knowledge, skills, and experience. Mastercard benefits for full-time employees generally include insurance, flexible spending account, health savings account, paid leaves, 401k with a best-in-class company match, and many more.

## Skills

### Required
- Microsoft Office
- AI
- marketing operations
- event development
- measurement and alignment
- thought leadership
- cross-functional collaboration

### Nice to have
- background in payment technologies and products
- experience in a B2B sales organization
- exposure and experience with marketing platforms and capabilities that support B2B enterprise sales
- familiarity with event and experiential marketing
- media planning and strategy

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Purchase-New-York/Specialist--B2B-Marketing_R-291801-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)