# Cluster Director of Commercial and Marketing (Raffles Sentosa Singapore & Sofitel Singapore Sentosa)

**Company**: Accor
**Location**: Sentosa
**Experience**: senior
**Job type**: full-time
**Category**: Hospitality
**Industry**: Hospitality

**Apply**: https://jobs.smartrecruiters.com/Accor/744000145193545-cluster-director-of-commercial-and-marketing-raffles-sentosa-singapore-sofitel-singapore-sentosa-?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e94c1320-e22

## Description

We are seeking a Cluster Director of Commercial and Marketing to lead the commercial strategy for Raffles Sentosa Singapore and Sofitel Singapore Sentosa. The successful candidate will be a strategic and commercially driven leader with a strong understanding of luxury hospitality, revenue generation, brand positioning and market dynamics.

**Job Summary** The Cluster Director of Commercial and Marketing is responsible for leading and driving the overall commercial strategy for Raffles Sentosa Singapore and Sofitel Singapore Sentosa. The role oversees Sales, Events, Weddings, Marketing and other commercial functions to maximise revenue, market share, profitability and brand positioning.

**Responsibilities**

- Develop and implement the overall commercial and marketing strategy for Raffles Sentosa Singapore and Sofitel Singapore Sentosa Resort & Spa to achieve revenue, profitability and market share objectives.

- Work closely with the Cluster General Manager to establish annual commercial priorities, sales and marketing plans, budgets and action plans.

- Identify strategic, organisational and tactical initiatives to improve commercial effectiveness, efficiency and performance.

- Lead the development and execution of initiatives to drive Rooms, Food & Beverage, Meetings & Events, Weddings and other revenue streams.

- Continually assess market trends, competitor activity and customer behaviour to identify opportunities and adjust strategies accordingly.

- Establish clear commercial objectives, performance indicators and reporting mechanisms to support informed decision-making.

- Create a predictable sales model and drive accurate monthly, quarterly and annual forecasting.

**Sales & Business Development**

- Provide strategic leadership and direction to the Proactive Sales, Reactive Sales, Events and Weddings teams.

- Ensure the achievement and maximisation of Rooms and Banquet revenue, overall profitability and other agreed commercial targets.

- Proactively identify, develop and secure new business opportunities across relevant market segments, with particular focus on luxury leisure, corporate, MICE, weddings and social events.

- Establish effective solicitation and account management strategies to maximise revenue and yield.

- Identify priority markets and accounts through market intelligence and research and ensure appropriate account coverage.

**Marketing & Brand Positioning**

- Lead the development and implementation of integrated marketing strategies that support revenue generation, brand awareness and commercial objectives.

- Work closely with the Marketing team to develop effective demand-generation initiatives across relevant channels.

- Ensure alignment between sales, marketing, communications, partnerships and brand strategies.

- Strengthen the market positioning and visibility of Raffles Sentosa Singapore while ensuring all activities are aligned with the Raffles brand, standards and luxury positioning.

**Revenue Optimisation & Business Intelligence**

- Work closely with Revenue Management and other relevant stakeholders to maximise revenue, yield, profitability and market share.

- Analyse business performance, market trends and customer data to identify opportunities and potential risks.

- Ensure effective use of CRM, sales intelligence, business analytics and reporting tools.

- Drive the development of meaningful commercial reports, forecasts and dashboards to support strategic decision-making.

**People Leadership**

- Build, lead and develop a high-performing commercial and marketing team.

- Recruit, onboard, develop, motivate and retain capable and committed team members.

- Provide clear leadership, direction, coaching and support to direct reports and their respective teams.

- Establish a culture of accountability, collaboration, innovation and continuous improvement.

**Stakeholder Management**

- Work closely with operational and cross-functional teams to ensure alignment between commercial strategies and operational capabilities.

- Develop strong relationships with key corporate accounts, industry partners, Accor stakeholders and other relevant organisations.

- Ensure effective communication of commercial priorities and strategies throughout the hotels.

**Qualifications**

- Minimum 8 to 10 years of progressive commercial leadership experience within luxury hospitality, with significant experience in Sales and Marketing.

- Proven experience leading multi-functional commercial teams, including Sales, Events, Marketing and/or Revenue-related functions.

- Strong understanding of luxury hospitality markets, customer behaviour and distribution channels.

- Demonstrated track record of achieving revenue growth, market share and profitability targets.

## Skills

### Required
- luxury hospitality
- revenue generation
- brand positioning
- market dynamics
- CRM
- business analytics

### Nice to have
- MICE
- corporate
- leisure
- weddings
- social events
- Raffles or Accor ecosystem

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Accor/744000145193545-cluster-director-of-commercial-and-marketing-raffles-sentosa-singapore-sofitel-singapore-sentosa-?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)