# Senior Growth Marketing Manager, Mobile & Conversions

**Company**: Replit
**Location**: Foster City, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $165K - $215K
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q60768699

**Apply**: https://jobs.ashbyhq.com/replit/8d9be172-0df0-44ad-a2a5-f72fac887ca0
**Canonical**: https://yubhub.co/jobs/job_e93c43d7-d2a

## Description

## Role Overview

We're looking for a data-driven Sr. Growth Marketing Manager to own and optimize user acquisition and conversion across Replit's mobile app and website properties. You'll be responsible for driving top-of-funnel growth through App Store Optimization (ASO) and website conversion rate optimization (CRO) that turns visitors into engaged creators.

## Responsibilities

### Own mobile app growth and App Store Optimization (ASO)

- Lead ASO strategy to increase visibility, discoverability, and conversion in the App Store and Google Play

- Optimize app store presence including metadata, keywords, screenshots, preview videos, ratings/reviews, and feature placements

- Analyze performance data to continuously refine messaging, creative, and store listing elements

### Drive website conversion rate optimization (CRO)

- Own conversion optimization across Replit.com, including landing pages, product pages, and signup flows

- Establish rigorous A/B testing programs for web experiences to improve visitor-to-signup and signup-to-activation rates

- Collaborate with Design and Content teams to develop and test high-performing landing page variations

### Build testing infrastructure and experimentation culture

- Partner with Product and Engineering to implement testing frameworks and tools for both mobile and web

- Develop hypotheses based on data analysis, user research, and competitive intelligence

- Document learnings and share insights across the organization to inform broader product and marketing strategy

### Analyze, measure, and report on performance

- Build dashboards and reporting frameworks to measure mobile and web conversion performance

- Identify friction points and conversion drop-offs across mobile app install flows and website signup funnels

- Monitor competitive landscape and industry benchmarks to identify opportunities

## What You'll Bring

- 10+ years of growth or performance marketing experience with significant focus on mobile app growth and website conversion optimization

- Deep expertise in ASO and website CRO, including A/B testing, metadata optimization, landing page optimization, and improving conversion rates across the funnel

- Hands-on experience with mobile measurement platforms and analytics tools

- Strong analytical skills with proven ability to establish testing cultures – you design experiments, interpret data, and run rigorous programs that deliver measurable results

- Experience partnering with Product and Engineering to implement tracking and optimize user experiences

- Creative problem-solver with bias for experimentation – you iterate constantly and aren't afraid to fail fast

- Experience marketing to non-technical audiences (creators, PMs, designers, business professionals) and optimizing for both B2C and B2B motions

- Background in SaaS products, developer tools, AI-powered testing tools, or high-growth tech companies is a plus

## Benefits

- Competitive Salary & Equity

- 401(k) Program with a 4% match

- Health, Dental, Vision and Life Insurance

- Short Term and Long Term Disability

- Paid Parental, Medical, Caregiver Leave

- Commuter Benefits

- Monthly Wellness Stipend

- Autonomous Work Environment

- In Office Set-Up Reimbursement

- Flexible Time Off (FTO) + Holidays

- Quarterly Team Gatherings

- In Office Amenities

## Want to Learn More?

- Meet the Replit Agent

- Replit: Make an app for that

- Replit Blog

- Amjad TED Talk

## Interviewing + Culture at Replit

- Operating Principles

- Reasons not to work at Replit

## Compensation Range

$165K - $215K

## Skills

### Required
- App Store Optimization (ASO)
- Website Conversion Rate Optimization (CRO)
- A/B Testing
- Metadata Optimization
- Landing Page Optimization
- Mobile Measurement Platforms
- Analytics Tools
- Data Analysis
- User Research
- Competitive Intelligence
- Testing Frameworks
- Experimentation Culture

### Nice to have
- SaaS Products
- Developer Tools
- AI-Powered Testing Tools
- High-Growth Tech Companies