# Retention Marketing Manager - 12 Month FTC **Company**: Future Publishing **Location**: Bath, England **Work arrangement**: hybrid **Salary**: £30,000 - £40,000 **Category**: Marketing **Industry**: Media and Publishing **Apply**: https://jobs.workable.com/view/vZjkR9ZnYGdACBvHocrDpa/hybrid-retention-marketing-manager---12-month-ftc-in-bath-at-future-publishing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_e8e3f833-d32 ## Description We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. You'll join our Retention Marketing team in Bath, managing subscriber loyalty and customer lifecycle strategies across Future's global portfolio. This 12-month maternity cover role offers an exciting opportunity to guide subscriber retention across leading specialist media brands. ### Responsibilities Reporting to the Head of Retention in Bath, you'll manage subscriber retention roadmaps across our digital and print subscriber portfolio. You'll oversee multi-channel customer journeys, automated renewal sequences, and targeted win-back campaigns to reduce churn and boost customer lifetime value. In this role, you'll work closely with CRM, Design, Editorial, and Acquisition teams to deliver high-performing lifecycle marketing. Key responsibilities include: - Managing multi-channel onboarding, renewal, and win-back campaigns to increase subscriber engagement and reduce churn. - Optimizing automated customer lifecycle journeys and email communication workflows across print and digital brands. - Delivering monthly performance reporting, translating retention analytics into actionable recommendations for stakeholders. - Collaborating with CRM, Design, Editorial, and Acquisition teams to create engaging, on-brand subscriber campaigns. - Recommending strategic win-back pricing and promotional offers aligned with commercial revenue goals. - Managing retention budget allocation to ensure strong return on marketing investment and long-term customer value. ### What you'll bring To succeed in this role, you'll need: - Demonstrable experience in retention, CRM marketing, or customer lifecycle management within subscription or recurring revenue models. - Proficiency using CRM or CDP platforms, email marketing automation tools, and customer analytics software. - Strong data analysis skills with an ability to translate performance metrics into clear campaign recommendations. - Excellent written communication skills with experience writing copy for email and multi-channel customer journeys. - Collaborative mindset with experience working alongside cross-functional teams in agile workflows. - Proactive approach to testing new lifecycle initiatives, pricing strategies, and customer retention campaigns. ### Minimum Requirements - Experience in retention or CRM marketing within subscription, digital publishing, or membership sectors. - Practical experience using CRM software, email automation platforms, and marketing data dashboards. - Ability to work from our Bath office on a hybrid basis. ### What we offer - Uncapped leave - Enhanced parental leave - Discounted rates with Dental care and Private Medical care - When we hit our targets, enjoy a share of our profits with a bonus - Refer a friend scheme - with payment following the successful hire. - Well-being support with access to our Colleague Assistant Programmes - Opportunity to purchase shares in Future, with our Share Incentive Plan - Salary sacrifice Pension scheme up to 5% match - Free drinks and snacks in our offices The expected range for this role is £30,000 - £40,000. ## Skills ### Required - CRM marketing - customer lifecycle management - email marketing automation - customer analytics software - data analysis --- Source: [Apply at jobs.workable.com](https://jobs.workable.com/view/vZjkR9ZnYGdACBvHocrDpa/hybrid-retention-marketing-manager---12-month-ftc-in-bath-at-future-publishing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)