# Senior Product Marketing Manager **Company**: Workstream **Location**: San Francisco **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $140,000 and $170,000 annually **Category**: Marketing **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/workstream/jobs/6161039004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_e8c85521-356 ## Description Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive. We are looking for a Senior Product Marketing manager to join our team. This is a high-leverage PMM seat, owning positioning, launches, and sales enablement for a platform that is expanding from hiring into payroll, HR, and AI products. You report directly into revenue leadership, and will lead a team of 3 managing Product Marketing & owning the brand, with a lot of growth potential to take on more scope in the future! ## Responsibilities - Positioning & Messaging: Own how we describe Workstream on the website, in decks, and in the first 30 seconds of every sales call. Test our biggest narrative question, restaurant-first vs. the broader frontline-workforce story, with real experiments, not opinions. - Product Launches: Run end-to-end GTM launches for new products, including our AI assistant for frontline teams and our expanding payroll suite: messaging, launch plan, pricing & packaging input, and post-launch iteration. - Sales Enablement: Build the battlecards, competitive teardowns, ROI narratives, and customer proof that make AEs win. Listen to calls weekly and update the message when the market talks back. - Customer Proof & Content: Turn customers like the biggest QSR brands in America into case studies, video stories, and webinars, working hand-in-hand with our content and design team. - Ship With AI: Use AI agents across research, drafting, and analysis to move at a pace that would have taken a full team a year ago. We expect it, and we'll teach you what we know. ## Requirements - 3-10 years in product marketing or a mix of PMM and growth/content roles, ideally in B2B SaaS; what you've shipped matters more to us than your title history. - Founder energy: you've built something from scratch (a company, a product, a channel) and you bias hard toward action; former founders welcome! - Commercially minded: you judge your own work by pipeline influenced and deals won, and you actually enjoy talking to sales. - AI-native: AI tools are already part of how you work every day. - Hungry: you want more scope than your years "should" allow, and you're willing to earn it in person, in SF, with a team that works hard. - Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus. ## Benefits - A mission-driven and value-based company dedicated to empowering deskless workers and local businesses - An early employee opportunity at a Series B hyper-growth startup with over $120M in funding - Work directly with the founding team and industry veterans to accelerate your career - Competitive salary and equity - Comprehensive health coverage: Medical, dental, and vision plans, with 100% employer-paid employee-only coverage available on select plans. Dependent coverage options vary by health plan. - In-office amenities and stocked kitchen - 401K plan - Flexible PTO ## Skills ### Required - product marketing - B2B SaaS - positioning - messaging - sales enablement - AI tools ### Nice to have - SMB buyers - hourly/frontline workforces - HR tech - payroll --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/workstream/jobs/6161039004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)