# Head of Brand and Content

**Company**: Insify
**Location**: Amsterdam
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Insurance

**Apply**: https://jobs.lever.co/insify/6c53a8fc-71e8-483d-8867-e1a2398deaff?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e7fdaeb8-4ad

## Description

At Insify, we're reinventing business insurance for entrepreneurs. We're a fast-growing European Series B insurtech making it easier for freelancers and SMEs to get covered with smart, digital insurance that fits their needs.

As Head of Brand and Content, you'll own how Insify shows up in the world. You'll be responsible for brand strategy, positioning, and voice across all markets, and translating that into work that drives real metrics: unaided brand recall, organic demand, and trust among SMEs.

Your key responsibilities include:

- Setting the brand strategy: positioning, narrative, and voice across all markets

- Working with a small team of writers, designers, and content managers to turn that strategy into work

- Becoming a deep product expert across all markets and bringing that product knowledge into every brand and creative decision

- Owning brand health metrics and reporting on them

- Shaping how Insify shows up across every surface: site, ads, product, claims communications, office

- Running brand campaigns from insight to measurement

- Managing external agency relationships

- Being the first reader on every customer-facing concept

This role is a strong fit if you:

- Have 8+ years of experience in brand, with experience leading brand at a consumer or SME-facing company that grew fast

- Have taken a brand from scrappy to credible and can show the work

- Are willing to go deep on the insurance product

- Drive forward proactively rather than reacting to requests

- Have taste and audience judgment

- Process feedback strategically

- Are scrappy and commercially savvy

- Write well

- Have run brand campaigns with real budgets

In return, we offer:

- Competitive compensation

- Pension plan with 6% employer contribution

- Travel reimbursement

- Hybrid work arrangement (possibility to work from home two times a week)

- 25 holiday days per year

- Subscription to Alleo with a 50 EUR monthly budget

- Company events

- Company MacBook

- Opportunities for career development

## Skills

### Required
- brand strategy
- positioning
- voice
- product expertise
- brand health metrics
- campaign management
- agency management

---

Source: [Apply at jobs.lever.co](https://jobs.lever.co/insify/6c53a8fc-71e8-483d-8867-e1a2398deaff?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)