# ABM Marketing Manager

**Company**: PayPal
**Location**: Austin, Texas
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $130,500.00 - $193,600.00 Annually
**Category**: Marketing
**Industry**: Finance

**Apply**: https://paypal.wd1.myworkdayjobs.com/en-US/jobs/job/Austin-Texas-United-States-of-America/Sr-Manager--Marketing_R0137502?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e73df2e6-d79

## Description

This is an ABM Marketing Manager role dedicated to the BXO product line for Large Enterprise merchants at PayPal. You will own the always-on ABM programs, nurture, and account-level engagement that drive pipeline and merchant demand within the BXO segment, working closely with sales and product marketing to turn strategy into qualified pipeline.

**Key Responsibilities:**

- Lead complex marketing projects and initiatives to drive business growth

- Resolve complex marketing problems and develop innovative solutions

- Determine methods and procedures for new marketing assignments

- Implement global process improvements to enhance marketing effectiveness

- Collaborate with senior leadership to align marketing strategies with business goals

- Provide thought leadership and expertise in marketing best practices

- Manage ABM digital campaigns: oversee the execution and optimization of ABM-focused digital marketing efforts

- Run BXO's always-on ABM and email nurture programs for Large Enterprise

- Drive lead generation and engagement: collaborate with sales and demand generation teams to identify and engage key stakeholders

- Content development and distribution: work with content and creative teams to develop personalized and relevant content for accounts

- Own target account list creation and refresh for BXO campaigns

- Coordinate ABM events, webinars, and industry-specific engagements for BXO

- Measure and analyze ABM performance: track and report on campaign metrics and KPIs

- Partner on BXO co-marketing with platform partners

- Collaborate cross-functionally within the team: align BXO programs with vertical strategy and ABM ops

**Requirements:**

- Minimum 7 years of relevant work experience and a Bachelor's degree or equivalent experience

- Proven success managing and executing B2B or ABM campaigns

- Strong knowledge of digital marketing channels, tools, and marketing technology platforms

- Excellent communication, project management, and cross-functional coordination skills

- Experience working in technology, fintech, or SaaS industries

- Familiarity with CRM and marketing automation tools like Salesforce and Demandbase

## Skills

### Required
- Digital Marketing
- ABM
- Marketing Automation
- CRM
- Project Management
- Communication

### Nice to have
- AI
- SaaS
- Fintech
- Salesforce
- Demandbase

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Source: [Apply at paypal.wd1.myworkdayjobs.com](https://paypal.wd1.myworkdayjobs.com/en-US/jobs/job/Austin-Texas-United-States-of-America/Sr-Manager--Marketing_R0137502?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)