# Category Manager **Company**: Red Bull **Location**: Charlotte, North Carolina **Experience**: senior **Job type**: full-time **Category**: Sales **Industry**: Beverages **Apply**: https://jobs.redbull.com/us-en/santa-monica-category-development-manager-ref31592o?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_e6fe7bc9-0cd ## Description The Category Manager supports the Director of Category Development in building consumer- and customer-focused strategies, tactics, and category-grounded solutions. Responsibilities: ### Areas that play to your strengths - Develop and cultivate business relationships with external retailer contacts that establish RBNA as the indispensable partner for all category management needs. - Build comprehensive knowledge of the products, attributes, strategies, tactics, and competitive trends in the marketplace for assigned categories online and offline. - Oversee the development and execution of online and offline assortment and merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning and evaluation. - Leverage data from multiple sources to create impactful analytics and selling stories that identify risks, opportunities, and performance gaps. - Employ critical thinking and problem-solving skills to recognize and anticipate issues and opportunities. - Work effectively with Sales, Marketing, Shopper Marketing, Shopper and Consumer Insights, Brand, eCommerce, and other Category Leadership resources. - Guide the execution of Red Bull Category Management resources to provide solutions that establish strategic plans for assigned Customer Teams. - Implement category development programs by leading dialogue with retailers focused on category growth opportunities. - Facilitate the customer business planning process by integrating with overall strategic business goals. - Turn insights into actions by executing, analyzing, and evaluating category plans and identifying key opportunities for Red Bull and retailers to capitalize on. - Present Red Bull’s category credentials to key retailers in a compelling manner. ### CATEGORY MANAGEMENT - Develop an unassailable level of Energy Category and broader beverage insights. - Provide leading-edge category management solutions by utilizing and understanding IRI and Nielsen syndicated scanning data, household panel data, market demographic data, customer point-of-sale data, loyalty data, and systems used to generate information for category reviews. - Create, develop, and deliver regular category reviews, plans, and strategies with retailer partners. - Provide business analysis and insights on sales, pricing, and opportunity gaps for incremental volume. - Manage planogram creation and the store-level roundtable process for retailers, ensuring best-in-class category execution. ### ANALYSIS - Deliver analysis on new item introductions and performance. - Provide new product and package mix analysis. - Develop analysis to highlight merchandising effectiveness, including display and promotion effectiveness. - Maintain and develop regular internal and retailer-specific scorecards and trackers. - Provide ad hoc category management reporting, trend analysis, customized reports, and special project work directly to internal and external leaders as necessary. - Stay current on developments and best practices in Category Management, pursuing the knowledge needed to improve departmental capabilities and professional agility. ### EXPERIENCE, KNOWLEDG & EDUCATION (IF APPLICABLE) REQUIRED - Bachelor’s degree in Business, Marketing, Management, Accounting, Data Analytics, or a related field preferred. - A minimum of 3–5 years of experience in consumer goods, retail, or syndicated data, with a focus on category management, sales, business analytics, and/or shopper insights. - Extensive experience understanding, utilizing, and employing syndicated data, customer card/POS data, and panel data to drive internal and external wins through sales and share growth. - Ability to distill complex data into simple stories. - Demonstrated ability to build indispensable, collaborative partnerships with retail customers and internal business partners across functional teams. - Highly skilled in Microsoft Office Suite, including Excel, Word, and PowerPoint. - Exceptional communication skills, including verbal, written, and presentation skills. - Strong planning and organizational skills, with the ability to manage multiple projects simultaneously. - Working knowledge of retail merchandising and in-store execution tactics. - CPCM certification, Certified Professional Category Manager, and/or Master’s degree preferred. - Experience in sales and/or analytical sales support, including driving face-to-face dialogue and initiatives, preferred. - Additional experience managing relationships with third-party agencies, including brokers and data and insight providers, preferred. - Experience in beverages DSD is strongly preferred. - Additional analytical experience and competencies, including Tableau, Microsoft Access, Power BI, ProSpace, SQL, VBA, and Alteryx, preferred. - Travel 20-30% - Permanent - Benefits eligible ## Skills ### Required - category management - sales - business analytics - shopper insights - Microsoft Office Suite ### Nice to have - CPCM certification - Master’s degree - Tableau - Microsoft Access - Power BI - ProSpace - SQL - VBA - Alteryx --- Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/us-en/santa-monica-category-development-manager-ref31592o?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)