# Senior Marketing Specialist

**Company**: Thomson Reuters Foundation
**Location**: Manila, Philippines
**Experience**: senior
**Job type**: full-time
**Category**: Marketing

**Apply**: https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/Philippines-Manila/Senior-Marketing-Specialist_JREQ204645?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e6f0e9f7-687

## Description

The Thomson Reuters Foundation is seeking a Senior Marketing Specialist to bring its products, services, and partnerships to market, generate qualified leads, and support sustainable income growth while upholding the Reuters Trust Principles.

**Key Responsibilities:**

- Develop focused marketing plans aligned with the Enterprise Hub's product strategy, commercial priorities, income targets, and organisational objectives.

- Define priority audience segments, value propositions, messaging, channels, and measurable objectives, translating complex expertise into clear, customer-focused communications.

- Plan and deliver integrated activity across owned, earned, and paid channels to build awareness, generate qualified leads, and improve conversion.

- Lead launches for new and updated offerings, coordinating launch plans, campaign assets, customer journeys, and thought-leadership marketing across contributing teams.

- Manage communications from acquisition and nurture through onboarding, retention, and renewal, working with business development colleagues to strengthen lead-management processes and the sales funnel.

- Support customer discovery, market validation, pricing, and packaging; set campaign key performance indicators and use segmentation, testing, feedback, and analysis to optimise campaigns and inform product decisions.

- Coordinate internal teams and external suppliers, manage budgets and schedules, maintain accurate campaign and pipeline data, and ensure all activity is brand-consistent and compliant with the Reuters Trust Principles.

**Required Qualifications:**

- Substantial marketing experience, including ownership of multi-channel campaigns, demand generation, and product or service launches with measurable audience or revenue outcomes.

- Experience marketing to business or institutional audiences and working with colleagues responsible for products, sales, partnerships, and delivery.

- Ability to turn complex expertise and services into clear propositions and customer-focused messaging, supported by excellent written and verbal communication.

- Strong capability across email, web, search, paid media, social media, content marketing, and campaign analytics.

- Experience using audience research, segmentation, and testing; defining key performance indicators; reporting performance; and translating evidence into action.

- Ability to coordinate contributors, manage competing priorities, budgets, and external suppliers, and deliver autonomously across functions, cultures, and time zones.

- Commercial awareness, sound judgement, responsible marketing practice, and a clear commitment to the Foundation's mission and the Reuters Trust Principles.

**Preferred Qualifications:**

- Experience using customer relationship management, marketing automation, or sales pipeline systems.

- Experience supporting the commercialisation of an existing programme, capability, or intellectual asset.

- Experience marketing research, data products, events, advisory services, or learning offers, or exposure to professional services, training, technology, media, legal services, responsible business, or philanthropy.

**What's in it For You?:**

- Global Perspective and Impact: Interested in working for a dynamic global organization with a focus on social impact?

- Unique Approach: Our expertise in media and the law is world-class.

- Our Relevance: With a focus on advancing media freedom, fostering more inclusive economies, and promoting human rights, our work has never been more needed than right now.

- Industry Competitive Benefits: We offer competitive salary packages and market-leading benefits.

- Learning & Development: We are dedicated to the continual professional development of our employees and offer access to both in-house and external training opportunities.

## Skills

### Required
- marketing strategy
- audience development
- campaign delivery
- go-to-market leadership
- customer lifecycle management
- market insight and performance
- digital marketing
- insight and analysis
- project and stakeholder management

### Nice to have
- customer relationship management
- marketing automation
- commercialisation
- offer and sector knowledge

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