# Industry Marketing, Financial Services Lead

**Company**: Braze
**Location**: Chicago
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $118,000 - $165,500/year
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/braze/jobs/8347899?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e6e9351a-fca

## Description

At Braze, we're a customer engagement platform that helps brands deliver great customer experiences. We're seeking an Industry Marketing Lead for Financial Services to own the strategy, narrative, and positioning of Braze in this market.

**Position Overview** The Financial Services industry operates in a complex, highly regulated environment where trust is hard-earned and customer expectations are rising. As Industry Marketing Lead for Financial Services, you'll develop and execute a comprehensive marketing strategy tailored to this industry, collaborating with revenue and product teams to align Braze's products and value proposition with industry-specific marketing objectives and business outcomes.

**Key Responsibilities**

- Architect the Industry Marketing strategy, developing a go-to-market strategy targeting key Financial Services audiences

- Own and deliver the financial services narrative and point of view, developing and evolving Braze's financial services narrative

- Represent Braze on stage at Financial Services specific events and in Financial Services publications

- Partner with Customer Success, Sales, and Customer Marketing to find, develop, and publish financial services customer evidence

- Train Revenue teams and facilitate the ongoing exchange of knowledge and best practices

**Who You Are**

- Financial Services native with a consumer-facing marketing background in banking, insurance, wealth management, or FinTech

- Executive storyteller who can turn complicated technology into plain language

- Builds to scale, creating strategies that drive pipeline and revenue

- Brings people along, building trust across Sales, CS, PMM, Partnerships, Events, and Content

- Uses AI at work, leveraging AI tools to research, write, and build faster

**Qualifications**

- BA/BS degree required; MBA or relevant advanced degree a plus

- 7+ years in B2B marketing, product marketing, financial services marketing, consulting, or a strategy role

- A track record of building industry or go-to-market strategies that drove pipeline and revenue

- Strong executive presence; experience speaking at industry events is a plus

**What We Offer**

- Competitive compensation that may include equity

- Retirement and Employee Stock Purchase Plans

- Flexible paid time off

- Comprehensive benefit plans covering medical, dental, vision, life, and disability

- Family services that include fertility benefits and equal paid parental leave

- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend

## Skills

### Required
- Financial Services marketing
- B2B marketing
- product marketing
- marketing strategy
- AI-powered marketing tools

### Nice to have
- customer engagement platforms
- martech
- data platforms
- CEPs
- CDPs

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/braze/jobs/8347899?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)