# Business Development Advisor

**Company**: Honor Technology
**Location**: San Francisco, California
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $110,000-$120,000
**Category**: Sales
**Industry**: Healthcare

**Apply**: https://job-boards.greenhouse.io/honor/jobs/8629078002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e6a13eb6-21f

## Description

Honor Technology's mission is to change the way society cares for older adults. As a leader in aging care innovation, Honor provides the technology, tools, and services that empower older adults to live life on their own terms.

As a Business Development Advisor for Honor in our Northern California market, you are the single-threaded owner of referral demand generation within your territory - supported by clear priorities and partnership with local and national teams. You own a defined portfolio of healthcare and community-based referral relationships and are accountable for building durable, trust-based partnerships that drive consistent and repeat client referral volume over time.

This field-based role leverages a playbook of sales strategies and operating rhythms to guide the Business Development Manager on progressing each referrer relationship through a clear progression from awareness, to building trust, to driving repeat referrals. Through ownership of the referrer relationships, you consult and guide referrers to understand Home Instead's value proposition and how it supports their mission, through to more detailed support on how to successfully refer clients to Home Instead.

Success requires the ability to mobilize referral partners, create urgency, and drive sustained momentum across complex healthcare environments,often without formal authority. This role is primarily accountable for referral demand generation, but does reach beyond traditional referral sales. Supporting in-home consultations, care starts, and occasional after-hours needs is an intentional part of owning the referral partner relationship. These moments build credibility with referral partners and families.

Success requires flexibility, sound judgment, and resilience. In this role you'll be part of a mission-driven team in a sector with existing, strong demand. You'll have unlimited earning potential with uncapped commissions, backed by a meritocratic culture that rewards your success.

**Responsibilities:**

- Own and grow a portfolio of referral relationships, including hospitals, skilled nursing facilities, rehab centers, senior living communities and other community partners.

- Execute all stages of the consultative sales process, including prospecting, cold calls, follow-ups, and developing tailored solutions based on client and referral needs.

- Actively mobilize referral partners by aligning Home Instead services to their patient/client needs, organizational goals, and care gaps.

- Create urgency and momentum by identifying referral opportunities, asking directly for referrals and removing friction in the referral process.

- Maintain disciplined CRM hygiene by tracking activity, outcomes and next steps. Use CRM data to diagnose performance gaps and refine outreach strategy.

**Key Results:**

- Referral Demand Growth: Sustained growth in qualified referral inquiries from priority referral partners.

- Increased referral share from the highest-impact accounts within the territory.

- Successful reactivation of dormant or underperforming referral relationships.

**Requirements:**

- 2+ years of experience in a quota-carrying role.

- Experience in outside, field-based sales, specifically selling a service.

- 1+ year of experience in home care, healthcare, or a senior-related industry.

- Strong verbal and written communication skills.

- Demonstrated ability to use data to evaluate personal performance, identify gaps, and adapt outreach strategy to drive results.

- Comfort spending most time in the community and driving action-oriented conversations.

- Comfort using required systems and tools (Salesforce, calendars, documents, Slack, etc.).

**Nice to Have:**

- B2B experience developing referral relationships in healthcare or home care.

- B2C experience conducting in-home or consultative sales conversations.

- Existing network in home care, hospice, senior living, or social work.

## Skills

### Required
- consultative sales
- CRM hygiene
- data analysis
- field-based sales
- relationship management
- sales strategy

### Nice to have
- B2B sales
- B2C sales
- healthcare sales
- home care sales

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/honor/jobs/8629078002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)