# Senior Marketing Analyst

**Company**: Western Governors University (WGU)
**Experience**: senior
**Job type**: full-time
**Salary**: $75,200.00 - $112,700.00
**Category**: Data Science
**Industry**: Education

**Apply**: https://wgu.wd5.myworkdayjobs.com/en-US/External/job/Salt-Lake-City-UT/Senior-Marketing-Analyst--Salt-Lake-City--UT_JR-024816?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e5f82a57-2bb

## Description

The Senior Marketing Analyst is a senior-level digital and marketing analytics professional responsible for translating complex marketing, enrollment, and student data into actionable insights that drive measurable growth.

This role partners cross-functionally to improve applicant conversion, marketing effectiveness, website experience, and strategic prioritization. The analyst operates with limited oversight, influences senior leadership, and elevates data enablement and governance across the organization.

Key responsibilities include:

- Strategic Analytics & Insight Leadership: translating complex business questions into structured analytics roadmaps, uncovering root causes, and synthesizing large datasets into clear findings and recommendations.

- Marketing & Digital Performance Optimization: analyzing end-to-end prospective student journeys, improving applicant conversion, and evaluating marketing attribution and campaign performance.

- Enterprise Data & Advanced Analytics Execution: querying and analyzing datasets, conducting data validation and quality assurance, and supporting forecasting and predictive modeling initiatives.

- Analytics Ecosystem & Reporting Excellence: leading Adobe Analytics research, reporting, and optimization initiatives, building executive-facing dashboards, and improving data extraction processes.

- Cross-Functional Partnership & Capability Building: facilitating stakeholder alignment, providing coaching and training on analytics tools, and mentoring analysts.

Requirements include:

- 5+ years of progressive analytics experience

- Advanced proficiency in Tableau and labor market intelligence platforms

- Strong marketing analytics knowledge and ability to translate complex data into clear insights

- Bachelor's degree in analytics, statistics, economics, mathematics, data science, or related field

## Skills

### Required
- Tableau
- labor market intelligence
- marketing analytics
- statistics
- data analysis
- SQL
- Python
- R

### Nice to have
- Adobe Analytics
- Adobe Audience Manager
- Databricks
- predictive modeling
- machine learning
- SEO/SEM performance analysis

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Source: [Apply at wgu.wd5.myworkdayjobs.com](https://wgu.wd5.myworkdayjobs.com/en-US/External/job/Salt-Lake-City-UT/Senior-Marketing-Analyst--Salt-Lake-City--UT_JR-024816?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)