# Digital Marketing Manager – Full Funnel Video Advertising

**Company**: Cricut
**Location**: South Jordan, UT
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Cricut/744000137757179-digital-marketing-manager-full-funnel-video-advertising?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e5da3990-d3e

## Description

Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything.

As a Digital Marketing Manager – Full Funnel Video Advertising, you will help manage the strategy, execution, and optimization of full-funnel paid video campaigns that build brand awareness, drive consideration, and generate measurable business results.

Key Responsibilities:

- Execute full-funnel paid media strategies that support awareness, consideration, and conversion objectives.

- Align campaign goals, audiences, messaging, and measurement strategies across each stage of the customer journey.

- Identify opportunities to maximize reach, engagement, brand lift, and business performance.

- Build, launch, and manage campaigns directly within advertising platforms including YouTube, Amazon Ads (Prime Video), Connected TV platforms, and other video advertising channels.

- Optimize campaigns through audience segmentation, bidding strategies, frequency management, placements, and creative testing.

- Execute A/B tests to continuously improve campaign performance throughout the funnel.

- Monitor campaign health daily and make data-driven optimizations to maximize results.

- Manage media budgets across multiple platforms while maintaining efficient pacing and achieving business objectives.

- Allocate investments based on performance insights and evolving marketing priorities.

- Measure campaign performance across awareness, research, and conversion KPIs.

- Maintain weekly reporting through internal dashboard updates.

- Utilize GA4 and other analytics tools to evaluate campaign effectiveness, attribution, and audience behavior.

- Provide media insights that inform creative development and messaging strategies.

- Collaborate with platform representatives to stay informed on product updates, beta opportunities, and best practices.

- Stay current on emerging video advertising products, audience targeting capabilities, measurement solutions, and industry trends.

- Evaluate and test new advertising features and channels that improve campaign performance and efficiency.

QUALIFICATIONS:

- Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.

- 3+ years of experience managing paid digital media campaigns with a strong emphasis on video advertising.

- Hands-on experience building and optimizing campaigns within platforms such as YouTube, Amazon Ads, Connected TV, DV360, or similar video advertising platforms.

- Strong understanding of full-funnel marketing strategy and measurement.

- Experience using GA4, Looker, Excel, or other analytics and reporting tools.

- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.

- Excellent communication skills and experience collaborating across cross-functional teams.

- Agency experience is preferred, particularly managing campaigns across multiple clients, platforms, and budgets.

## Skills

### Required
- Video Advertising
- Full-Funnel Marketing
- GA4
- Looker
- Excel
- Analytics
- Problem-Solving
- Communication

### Nice to have
- Agency experience
- DV360

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Cricut/744000137757179-digital-marketing-manager-full-funnel-video-advertising?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)