# Principal Product Marketing Manager - Segments

**Company**: Fin, now part of Salesforce
**Location**: San Francisco, California
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/intercom/jobs/8223136?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e555cfb6-bc3

## Description

Fin, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.

As a Principal Product Marketing Manager - Segments, you will own the narratives that shape how Fin wins in market, specifically focusing on priority industries, key segments, and campaign messaging.

**The Role** You will own how Fin shows up for specific industries and segments, translating audience cohorts into sharp, vertical- and segment-specific messaging, and building the core bill of materials that brings it to life.

**Responsibilities**

- Define industry messaging from audience cohorts and build the core bill of materials for priority industries

- Own Enterprise segment product marketing, including building segment messaging and bill of materials

- Partner with sales to understand enterprise customer requirements and feed them back into R&D

- Support campaign messaging and demand gen support

- Create frameworks that give reps a sharper way into multi-stakeholder deals

- Test whether messaging is working and iterate quickly

**Requirements**

- 6+ years in product marketing, solutions marketing, or industry/segment marketing at a B2B SaaS company

- Experience building industry or vertical messaging and assets

- Experience owning Enterprise or segment marketing, including the trust, security, and requirements story

- Experience partnering with demand gen and campaigns

- Excellent written communication and strong editorial judgment

- Ability to think and write with precision

- Product-obsessed and technically engaged

- Operate at the intersection of strategy and execution

**Attributes We're Looking For**

- Ambitious and competitive

- Confident and decisive

- Curious and intellectually engaged

- Tasteful and creative

- Impatient and change-oriented

**Benefits**

- Comprehensive benefits and resources to support your health, wellbeing, family, and financial future

## Skills

### Required
- product marketing
- solutions marketing
- industry marketing
- segment marketing
- AI
- customer service

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/intercom/jobs/8223136?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)