# Sr. Context Planner **Company**: Translation **Location**: Brooklyn, NY **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $93,000 - $110,000 **Category**: Marketing **Apply**: https://job-boards.greenhouse.io/unitedmasterstranslation/jobs/8936980002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/job/sr-context-planner-e50c37d8-e2c/ ## Description We are a unique mix of experts in culture, technology, and storytelling, united by a passion to grow brands in ways that advertising alone can never do. As a Senior Context Planner, you will lead integrated communications and go-to-market planning that turns brand strategy and creative ideas into audience participation. You will define where, when, with whom and why a brand should show up, giving every channel a clear role. You will move quickly and independently, form and defend a clear point of view, and translate complex thinking into compelling stories, thoughtfully designed decks and actionable plans. Your responsibilities will include: - Comms Planning: translating cultural insights and creative platforms into campaign architecture, defining the role of messaging, channels, moments and partners - Building phasing and sequencing that shows how the idea unfolds over time - Communicating the approach clearly and visually, making complex ecosystems simple and actionable - Cultural Insights: identifying meaningful cultural shifts, behaviors and communities relevant to the audience and brand - Framing those signals into clear implications and opportunities for strategy and creative - Using research and cultural inputs to sharpen the comms approach - Creative world-building: maintaining a clear narrative throughline as the idea extends across the campaign ecosystem - Shaping how the idea is expressed across different touchpoints while preserving what makes it distinctive - Identifying opportunities for participation and amplification that help the idea travel further - Campaign casting: synthesizing best practices across the talent x brand landscape into clear POVs - Developing talent filters and casting recommendations for creators, artists and partners who credibly bring the idea to life - Collaboration & Communication: building trust through clear and persuasive presentations - Collaborating across departments including strategy, creative, business leadership and production - Mentoring associate and mid-level Context Planners You will need to have: - Excellent time management, organization and prioritization skills - Proven ability to work under tight deadlines and handle pressure - Ability to quickly and effectively adapt to changing needs and expectations - Comfortable working quickly and independently, owning deliverables with light oversight and adapting as priorities shift - Able to form and defend a clear POV, using cultural insights and research to make actionable recommendations - Strong comms planning instincts, connecting audience behavior, brand opportunity and campaign choreography - Sharp information design and visual taste - Cultural fluency across sports, music, entertainment and pop culture - A social-first thinker with a strong creative eye for how ideas work in-feed - Strong collaborator across disciplines, receptive to feedback and confident presenting to internal teams and clients Preferred qualifications include: - Minimum 4-7 years experience in a strategic position in an agency or brand environment - 4-year college degree in Marketing, Advertising or Business - Digitally savvy; proficient in Google Suite and Keynote (Mac preferred) For more fresh new jobs, check out [yubhub.co](https://yubhub.co/). ## Skills ### Required - comms planning - cultural insights - creative world-building - campaign casting - collaboration - Google Suite - Keynote ### Nice to have - 4-7 years experience in a strategic position - 4-year college degree in Marketing, Advertising or Business --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/unitedmasterstranslation/jobs/8936980002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)