# Brand and Ad Operations Specialist

**Company**: Roblox
**Location**: San Mateo, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $164,290—$199,390 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://careers.roblox.com/jobs/8171037?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e500fe17-e5d

## Description

We are seeking a detail-oriented Brand & Ad Operations Specialist with experience in digital advertising to join our team. In this role, you'll be responsible for the end-to-end execution of campaigns from media plan development to trafficking, tracking, reporting, and optimization.

**Responsibilities:**

- Campaign Setup & Execution:

- Build media plans in response to RFPs, incorporating platform capabilities, targeting strategies, and inventory availability.

- Work closely with internal teams to traffic and launch campaigns across various platforms (e.g., Google Ads & Roblox Ads).

- Ensure accurate campaign setup and tracking, coordinating with internal teams as needed.

- Campaign Management & Optimization:

- Monitor pacing, performance, and delivery across live campaigns, proactively flagging and resolving issues.

- Analyze campaign data to recommend optimizations that drive improved performance (e.g., CTR, ROAS, CPM).

- Reporting & Insights:

- Develop and maintain standardized and custom performance reports using internal dashboards and data tools.

- Translate performance data into actionable insights for client-facing recaps and optimization recommendations.

- Cross-Functional & Process Support:

- Partner with Product and Engineering teams to enhance campaign setup processes and troubleshoot issues.

- Contribute to building scalable workflows and documentation that support repeatable campaign operations.

**Requirements:**

- 6-8 years of experience in ad operations, programmatic, campaign management, or digital media planning.

- Familiarity with digital ad platforms (e.g., Google Ads, Meta Ads Manager, The Trade Desk, DV360) and tracking/tagging tools (e.g., Google Tag Manager, Google Analytics).

- Strong understanding of digital advertising KPIs, attribution models, and media math.

- Experience building or managing media plans and flighting schedules.

- Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns at once.

- Basic understanding of SQL and/or experience working with data platforms is a plus.

- Strong communication skills; able to clearly explain campaign performance and strategy to cross-functional stakeholders.

The starting base pay for this position is $164,290,$199,390 USD per year.

## Skills

### Required
- digital advertising
- ad operations
- programmatic
- campaign management
- media planning
- Google Ads
- Meta Ads Manager
- The Trade Desk
- DV360
- Google Tag Manager
- Google Analytics
- SQL
- data analysis

---

Source: [Apply at careers.roblox.com](https://careers.roblox.com/jobs/8171037?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)