# Product Marketing Manager

**Company**: Future Publishing
**Location**: New York, New York
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full-time
**Salary**: $90,000 - $120,000
**Category**: Product Management
**Industry**: Media

**Apply**: https://jobs.workable.com/view/hvUE1fcsH15oNdrwMqpxo2/hybrid-product-marketing-manager-in-new-york-at-future-publishing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e4fcfef7-170

## Description

We’re looking for an entrepreneurial Product Marketing Manager to help define, launch, and grow the next generation of Future’s offerings. You’ll own a customer segment, product area, or strategic growth opportunity - developing a deep understanding of the market, identifying customer needs, shaping the proposition, and driving commercial results.

### Responsibilities

- Develop a deep understanding of your customers, market dynamics, competitive landscape, unmet needs, and growth opportunities.

- Identify new opportunities using customer research, market analysis, competitive intelligence, and sales insight.

- Validate the opportunity by testing customer problems, concepts, demand, willingness to pay, pricing, packaging, and service models.

- Shape the proposition by defining who we serve, what problem we solve, why customers will choose us, and how our offering creates differentiated value.

- Influence what we build by translating customer and market insight into product opportunities, business cases, requirements, and priorities in partnership with Product and cross-functional teams.

- Own the commercial model by developing positioning, pricing, packaging, revenue models, and monetization strategies that support adoption and growth.

- Equip sales to win by developing sales narratives, presentations, playbooks, tools, training, and objection handling.

- Lead high-impact launches by owning launch strategy and execution, including audience definition, positioning, messaging, content, external marketing campaigns, thought leadership, PR, and other channels.

- Create market momentum by building awareness and demand for new offerings through compelling stories, customer proof points, market education, and integrated external campaigns.

- Measure and improve performance by using customer feedback, market insight, and commercial performance data.

### Requirements

- 5+ years of experience in product marketing, product management, growth, strategy, operations, advertising, digital media, or a related discipline.

- Proven experience identifying, developing, launching, or scaling a new product, market, customer segment, or commercial offering.

- Strong customer discovery, research, analytical, and market-sizing skills.

- Strong commercial instincts around pricing, packaging, monetization, and revenue growth.

- Excellent strategic, analytical, written, and verbal communication skills.

### Benefits

- Medical, dental, and vision coverage

- 401k plus a company match

- Uncapped leave

- Bonus based on company performance

- Refer a friend and get rewarded when they join Future

- Well-being support with access to Colleague Assistant Programs

- Opportunity to purchase shares in Future with our Share Incentive Plan

The expected range for this role is $90,000 - $120,000.

## Skills

### Required
- product marketing
- product management
- growth
- strategy
- operations
- advertising
- digital media

### Nice to have
- ad tech
- media buying
- publisher monetization
- marketing technology
- AI

---

Source: [Apply at jobs.workable.com](https://jobs.workable.com/view/hvUE1fcsH15oNdrwMqpxo2/hybrid-product-marketing-manager-in-new-york-at-future-publishing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)