# Regional Assistant Marketing Manager – Financial Services

**Company**: Grab
**Location**: Petaling Jaya
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://jobs.smartrecruiters.com/Grab/744000150308125-regional-assistant-marketing-manager-financial-services?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e4c2a9bc-c4a

## Description

As a Regional Assistant Marketing Manager – Financial Services at Grab, you will be part of the Malaysia Financial Services Consumer Marketing team, driving end-to-end B2C marketing initiatives across GrabFin and ecosystem financial products in Malaysia.

The team leads consumer go-to-market execution for lending and payment solutions that help everyday Malaysians manage cash flow, access transparent credit, and pay seamlessly.

Your responsibilities will include:

- Leading the end-to-end planning and delivery of consumer-facing GTM campaigns for PayLater by Grab, consumer cash loans, and GrabPay

- Translating consumer segment growth targets into actionable promotional strategies, channel messaging, media plans, and project milestones

- Coordinating cross-functional delivery across internal teams and creative/media agencies

- Monitoring project timelines, flagging execution risks early, and troubleshooting launch bottlenecks independently

- Driving new consumer acquisition, first-time product adoption, and repeat usage for credit and payment products to build long-term user habits

- Managing multi-channel consumer touchpoints, combining in-app surface placements, CRM, digital performance media, and ATL/BTL activations

- Ensuring all consumer communications comply strictly with Bank Negara Malaysia (BNM) regulatory guidelines, consumer protection standards, and GrabFin brand guidelines

- Owning tracking and reporting for campaign metrics, including consumer acquisition cost (CAC), application completion rates, loan drawdown volume, and payment conversion

- Partnering with analytics to run marketing experiments to improve marketing ROI

To qualify for this role, you will need:

- >5 years of hands-on experience in B2C marketing, consumer growth campaigns, or product marketing in Malaysia

- Proven ability to manage complex, multi-channel B2C campaigns from initial brief to post-launch optimization

- Clear, confident communication skills to manage alignment across cross-functional teams

- Experience in reading marketing funnels, using campaign analytics to evaluate conversion rates, and making data-backed optimization decisions

- Deep understanding of Malaysian consumer behavior, digital shopping habits, e-wallet usage, and local cultural nuances

Grab offers various benefits, including term life insurance, comprehensive medical insurance, GrabFlex, parental and birthday leave, and a confidential Grabber Assistance Programme.

## Skills

### Required
- B2C marketing
- consumer growth campaigns
- product marketing
- cross-functional collaboration
- data analysis
- Malaysian consumer insights

---

Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Grab/744000150308125-regional-assistant-marketing-manager-financial-services?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)