# Staff Product Manager, App Install

**Company**: Pinterest
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: staff
**Job type**: full-time
**Salary**: $164,695-$339,078 USD
**Category**: Product Management
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/pinterest/jobs/7940537?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/staff-product-manager-app-install-e3b637f1-6ff/

## Description

As Staff Product Manager, Performance Ads, you will define, build, and scale our app advertising products across the Pinterest platform. You'll play a critical role shaping the product vision, roadmap, and cross-functional execution to empower advertisers to grow their mobile apps and drive real business outcomes with Pinterest.

Responsibilities:

- Define and drive the product vision, strategy, and roadmap for app performance (including ROAS optimization), aligning with Pinterest's core business goals and advertisers' growth objectives.

- Partner closely with engineering, sales, design, ad operations, partnerships, and data science to deliver products that improve advertiser ROAS, user experience, and marketplace performance.

- Prioritize and manage the mobile performance ads roadmap, balancing immediate optimizations with long-term innovation to sustain scalable, high-performing ad products.

- Deeply understand the mobile app advertising ecosystem,including attribution, measurement, fraud prevention, app store dynamics, and mobile user acquisition best practices,to inform product strategy and execution.

- Deliver intuitive tools, actionable dashboards, and advanced measurement capabilities for advertisers to launch, optimize, and scale app campaigns on Pinterest.

- Become the subject-matter expert for Mobile Performance at Pinterest, analyzing performance data, user flows, and campaign effectiveness to drive continuous product improvement.

- Use data and analytics to drive product prioritization, measure success, and inform recommendations for future investments,including leveraging AI and machine learning where impactful.

- Collaborate with designers to create compelling advertiser interfaces, campaign management tools, and insightful reporting experiences.

- Champion privacy-centric and user-first performance ad solutions, keeping Pinterest's high bar for user trust and experience at the center of your decision-making.

Requirements:

- Minimum 7 years of Product Management experience, with a proven track record of launching and scaling successful ROAS focused performance advertising products, especially in app promotion or ad tech spaces.

- Experience building ML grounded optimization features that deliver scaled performance outcomes for advertisers; AI/ML product feature experience is a plus.

- Strong practical understanding of app ad technology and ecosystem,including mobile measurement partners (MMPs), attribution frameworks (SKAdNetwork, Privacy Sandbox), campaign optimization, fraud detection, and in-app event measurement.

- Familiarity with campaign workflow tools, user experience design, and automation for advertisers or internal operations.

- Direct experience partnering with mobile marketers/agencies, MMPs, attribution/tracking vendors, or integrating with third-party mobile advertising and analytics platforms.

- Exceptional strategic thinking, communication, and collaboration skills, with a data-driven approach to delivering clear business results.

- Demonstrated success working cross-functionally and influencing across organizational boundaries in fast-paced tech environments.

- Bachelor's degree in a relevant field such as Computer Science, or equivalent experience

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- Product Management
- ROAS optimization
- app advertising
- AI/ML
- data analysis
- collaboration

### Nice to have
- ML grounded optimization features
- AI/ML product feature experience
- app ad technology
- mobile measurement partners
- attribution frameworks

---

Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/pinterest/jobs/7940537?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)