# Technical SEO Specialist

**Company**: Qualtrics
**Location**: Reston, Virginia
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $91,000-$110,500 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/qualtrics/jobs/8351110?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/technical-seo-specialist-e2c1742c-1b0/

## Description

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love.

We are looking for a Technical SEO Specialist to own technical search for Qualtrics, including site health, structured data and entity signals, and the working relationship with web engineering.

**Responsibilities**

- Own crawl and index health end to end, including crawl budget, indexation directives, sitemaps, robots directives, orphaned pages, broken and redirecting internal links, and all error remediation.

- Own site architecture and internal linking as a system, how authority moves through the site, and whether the pages that matter are being prioritized.

- Run page performance as an ongoing program: monitor Core Web Vitals across page templates, diagnose LCP, INP, and CLS regressions, and drive prioritized actions with engineering.

- Lead technical SEO for migrations, rebrands, domain consolidations, and content deprecations, including redirect mapping, pre-launch QA, and post-launch monitoring.

- Own the structured data roadmap: audit coverage, prioritize by opportunity, and ship in phases.

- Build and maintain the entity model that connects our brand, products, people, and content into something a machine can resolve unambiguously.

- Make sure content hierarchy, markup, and metadata express what a page is actually about to both search engines and to the retrieval layers behind AI-generated answers.

- Own hreflang, canonical strategy, and localized site structure across languages and regions.

- Diagnose and resolve cross-locale cannibalization and duplication.

- Build our approach to visibility in AI-assisted search: how we are found, understood, cited, and represented in AI-generated answers.

- Set crawler policy for AI and LLM agents deliberately, balancing visibility against control.

- Track how retrieval and citation mechanics change, and adjust our technical approach before the impact shows up in traffic.

- Act as the technical SEO counterpart to web engineering: write specifications, size effort collaboratively, and shepherd work through the backlog to release.

- Embed SEO requirements into CMS templates, component libraries, and the standard pre-launch QA checklist so fixes become defaults.

- Review new page templates, JavaScript rendering behavior, and site releases before they ship.

- Set easy-to-follow, technical SEO standards for web marketing and web engineering partners.

- Own technical SEO reporting, including what changed, what it was worth, and what is next.

- Build monitoring that catches regressions early rather than at the next quarterly audit.

- Forecast the organic impact of proposed technical work and use it to prioritize.

**Requirements**

- Minimum 5+ years in SEO, with the majority of that time in technical SEO.

- Demonstrated ownership of technical SEO for a large, complex website with thousands of pages or more, with multiple templates and stakeholders.

- Hands-on fluency with Google Search Console, an enterprise crawler, and a web analytics platform.

- Working knowledge of HTML, CSS, JavaScript, and HTTP.

- Practical command of structured data and schema implementation.

- Direct experience driving technical work through an engineering team, including writing tickets and specifications engineers can act on.

- Experience diagnosing and remediating Core Web Vitals and page performance issues.

- Evidence of work on AI or generative search visibility, or a clearly articulated point of view on how it changes technical SEO practice.

- Clear written communication.

**Benefits**

- 35 paid days off

- Unlimited sick days

- 6 weeks parental leave for all parents

- Wellness reimbursement: $300 per quarter

- Generous 401(k) match

- Amazing QGroup Communities

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## Skills

### Required
- technical SEO
- Google Search Console
- structured data
- schema implementation
- HTML
- CSS
- JavaScript
- HTTP
- web analytics

### Nice to have
- international SEO
- hreflang
- multi-locale architecture
- log file analysis
- scripting for automation and analysis

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/qualtrics/jobs/8351110?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)