# Context Director

**Company**: UnitedMasters, Inc.
**Location**: Brooklyn, NY
**Experience**: senior
**Job type**: full-time
**Salary**: $120,000 - $140,000
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/unitedmasterstranslation/jobs/8936947002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/context-director-e1cce05b-e49/

## Description

UnitedMasters, Inc. is a first-of-its-kind company that lives at the intersection of culture, tech, and storytelling.

The Context Director role is a leadership position that demands creative foresight, cultural nuance, business acumen, cross-functional collaboration, and a deep connection to what's moving the world today.

### Responsibilities

- Lead and assign cultural deep dives that inform strategy and creative development.

- Own authorship of holistic GTM plans that connect the dots creatively while translating business objectives into actionable rollouts over time and space/channels.

- Lead authorship of casting filters that help identify talent who personify our campaign message while ensuring brand safety and creative alignment.

- Analyze hero deliverables (e.g., film scripts) and provide cultural nuance that infuses insider fan perspective in the form of Easter eggs and additional engagement tactics that will resonate with core audience members.

- Facilitate onboarding for new hires to ensure alignment on Context's function and value.

- Partner across PR, Media, and Social teams to preserve creative integrity and contextual fluency from pitch to publish.

- Serve as a core member of the business leadership team, aligning day-to-day execution with our broader One Company Vision.

- Mentor DRs across IC1–IC3 levels and informally coach team members outside your direct reporting line.

### Requirements

- 7–9 years of experience in cultural strategy, brand planning, or creative strategy roles.

- Proven experience leading multi-channel campaigns from insight through execution.

- Strong writing and storytelling skills,must be comfortable presenting work to senior leaders and clients.

- Proficiency in Keynote, Google Suite, and qualitative research tools.

- Deep understanding of subcultures, niche internet communities, and artist ecosystems.

### Salary

The salary hiring range for this role is $120,000 - $140,000.

### Benefits

We offer a range of benefits, including bonus, stock options, and 401(k) match.

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## Skills

### Required
- cultural strategy
- brand planning
- creative strategy
- Keynote
- Google Suite
- qualitative research tools

### Nice to have
- ethnography
- behavioral analysis
- emerging platforms

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/unitedmasterstranslation/jobs/8936947002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)