# Principal Associate, SEO/GEO Marketing Strategist

**Company**: Capital One
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $120,800 - $137,900
**Category**: Marketing
**Industry**: Finance

**Apply**: https://capitalone.wd12.myworkdayjobs.com/en-US/Capital_One/job/Wilmington-DE/Principal-Associate--SEO-GEO-Marketing-Strategist---Retail-Bank_R1003764?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e1973a23-b93

## Description

We are seeking a highly skilled Principal Associate, SEO/GEO Marketing Strategist to join our Consumer Bank Marketing team at Capital One. As a leader in the field, you will play a critical role in developing and executing comprehensive organic visibility strategies that bridge traditional search engine optimization (SEO) with emerging generative engine optimization (GEO).

Key Responsibilities:

- Manage digital marketing agency partnerships, ensuring effective communication and strategy execution

- Develop and implement holistic organic visibility strategies, maximizing brand presence across search engines and AI chat interfaces

- Conduct advanced keyword, entity, and conversational query research to inform content roadmaps

- Translate technical site audits into actionable briefs for Site Ops/Content teams, ensuring optimal crawlability, indexability, and schema markup implementation

- Drive initiatives to establish and amplify brand E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)

- Regularly audit existing content libraries to identify performance decay and optimize legacy pages

- Translate complex data into actionable strategic pivots, utilizing performance analysis reports and monitoring tools

- Partner with cross-functional teams to ensure SEO/GEO best practices and architectural considerations are integrated into digital initiatives

- Stay up-to-date with search engine algorithm updates, AI search rollouts, and changing LLM behaviors

A great candidate will:

- Be able to translate complex data into clear narratives, tailoring messages to diverse audiences

- Anticipate external and internal needs, designing solutions that elevate the end-user experience

- Build trust and consensus across partner teams, utilizing subject matter expertise and data

- Thrive in ambiguous environments, connecting dots across the organization to frame problems and devise solutions

- Successfully navigate a matrixed organization, making decisions and delivering work

- Balance near-term execution with long-term strategy, demonstrating integrative thinking

Basic Qualifications:

- Bachelor's Degree or military experience

- At least 4 years of digital marketing experience

- At least 4 years of experience using G-Suite

- At least 4 years of experience with Google Analytics and Google Marketing Platform products

Preferred Qualifications:

- Experience in agile marketing principles

- 5+ years of digital marketing experience

- Experience working with Google Search Console, Data Studio, STAT, or SEMRush

This role is designated as a hybrid position, requiring adherence to Capital One's hybrid policy regarding required on-site presence.

The minimum and maximum full-time annual salaries for this role are:

McLean, VA: $120,800 - $137,900 Wilmington, DE: $109,900 - $125,400

This role is also eligible to earn performance-based incentive compensation.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being.

## Skills

### Required
- SEO
- GEO
- Google Analytics
- G-Suite
- digital marketing

### Nice to have
- agile marketing
- Google Search Console
- Data Studio
- STAT
- SEMRush

---

Source: [Apply at capitalone.wd12.myworkdayjobs.com](https://capitalone.wd12.myworkdayjobs.com/en-US/Capital_One/job/Wilmington-DE/Principal-Associate--SEO-GEO-Marketing-Strategist---Retail-Bank_R1003764?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)