# Monetization Strategy Role

**Company**: Adobe
**Experience**: senior
**Job type**: full-time
**Salary**: $148,100 - $282,100 annually
**Category**: Product Management
**Industry**: Technology

**Apply**: https://adobe.wd5.myworkdayjobs.com/en-US/external_experienced/job/San-Francisco/Product-Manager_R172087?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e0ee13fc-e80

## Description

We are seeking a stellar individual for a high-impact role focused on defining monetization strategy within Adobe’s Creativity and Productivity business segment.

The Opportunity

We are a highly visible team responsible for making strategic recommendations that have a significant financial impact. Our team leads development and refinement of Adobe’s monetization strategy, including monetization of GenAI and emerging agentic capabilities across segments and routes-to-market.

Responsibilities

- Define and optimize the pricing and packaging strategy for offers within the Creativity and Productivity business segment.

- Collect, synthesize and analyze industry and competitor data.

- Develop and conduct qualitative customer research.

- Design and complete quantitative market research including one or more of the following research methods: Build-Your-Own Conjoint, Discrete Choice Conjoint, Gabor-Granger.

- Perform statistical analysis on empirical data (sales, usage, etc.)

- Develop financial models that simulate customer behavior and project costs to complete scenario analysis that estimates the impact of proposals on market penetration, company revenues and margin.

- Develop and present arguments that articulate the strategy and return-on-investment in order to acquire and incorporate cross-functional feedback and ultimately achieve executive approval.

- Engage with engineering, finance, and operational teams to ensure that proposed monetization strategies can be implemented within existing quote-to-cash systems, balancing proposals between ideal monetization potential vs. operationalization

- Collaborate with Product Management and Product Marketing teams to define product roadmaps to better support monetization goals

- Set guidelines for direct sales, develop sales plays and training as appropriate.

- Complete post-mortems to ensure proposals are successful and/or refine.

What You’ll Need to Succeed

- Proven experience developing pricing and packaging strategies and successfully bringing them to market in a complex matrixed organization.

- Understanding of emerging GenAI capabilities and their practical application across business processes, customer experiences and operational workflows.

- The ability to simplify the complex, quickly define the core problem and frame the solution approach.

- Attention to detail balanced by comfort with ambiguity.

- Excellent deck-writing, communication, and upward-influencing skills.

- Strong EQ and leadership ability.

- Intellectual curiosity.

- Experience driving consensus in a large matrixed organization.

- A background in strategy consulting, product marketing, and/or change-management, ideally in software/technology, are all big pluses.

- Familiarity with creativity and document management solutions and workflows is a plus.

- MBA or equivalent experience.

Benefits

Adobe offers comprehensive benefits programs.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences.

## Skills

### Required
- pricing and packaging strategy
- GenAI
- statistical analysis
- financial modeling
- communication

### Nice to have
- strategy consulting
- product marketing
- change-management
- software/technology

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Source: [Apply at adobe.wd5.myworkdayjobs.com](https://adobe.wd5.myworkdayjobs.com/en-US/external_experienced/job/San-Francisco/Product-Manager_R172087?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)