# Category Strategy Manager

**Company**: Unilever
**Location**: 1HQ
**Experience**: senior
**Job type**: full-time
**Category**: Sales

**Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/1HQ/Category-Strategy-Manager_JR1132149?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/category-strategy-manager-e05af0b6-f31/

## Description

## Job Overview

The Category Strategy Manager role supports the development and execution of category strategies that drive sustainable growth and commercial performance across Global Travel.

## About the Role

This role involves translating category, customer, shopper, consumer, and market insights into actionable recommendations that support commercial decision-making and execution across global travel markets. The Category Strategy Manager works closely with the Revenue Growth Management team and cross-functional stakeholders to adapt global category strategies to specific Global Travel market needs, identify growth opportunities, and track category performance.

## Key Accountabilities

- **Category Strategy Execution**: Support the adaptation and implementation of category strategies across Global Travel, ensuring global strategic priorities are translated into actionable recommendations that reflect local market dynamics and customer needs.

- **Market Insights & Category Analysis**: Develop and maintain a strong understanding of category, consumer, shopper, customer, and competitive trends. Analyse data from multiple sources to identify growth opportunities, performance drivers, risks, and emerging market developments.

- **Commercial Planning Support**: Partner with commercial, customer, marketing, and revenue growth management teams to ensure category insights are integrated into commercial planning, customer strategies, and execution plans.

- **Category Performance Tracking**: Monitor category performance against strategic objectives, providing regular analysis and recommendations to support decision-making and continuous improvement. Identify performance gaps and opportunities to optimise commercial outcomes.

- **Global & Cross-Functional Collaboration**: Work closely with regional and global category teams to provide market feedback, performance insights, and local perspectives that support the ongoing refinement of category strategies. Build strong relationships across functions to ensure alignment and successful execution.

## Key Competencies

- Category & Commercial Insight

- Analytical Thinking & Problem Solving

- Stakeholder Management & Communication

## Requirements

- Bachelor's degree in an applicable or related discipline.

- Strong understanding of category management, commercial planning, consumer insights, or customer strategy.

- Proficiency in data analysis and insight-generation tools.

- Experience in Category Management, Category Strategy, Customer Marketing, Commercial Strategy, Insights, Sales, Marketing, or a related commercial function.

- Experience analysing market, consumer, shopper, customer, and performance data to generate actionable insights.

- Experience supporting commercial planning processes and translating insights into business recommendations.

- Strong analytical and problem-solving skills with the ability to work with multiple sources of data and information.

- Experience collaborating with cross-functional stakeholders within a matrix environment.

- Ability to manage multiple priorities and deliver high-quality outputs in a fast-paced commercial setting.

- Strong written, verbal, presentation, and storytelling skills.

## What We Offer

We offer a highly competitive Rewards and Benefits package, including flexibility to support wellbeing and balance priorities.

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## Skills

### Required
- Category Management
- Commercial Planning
- Consumer Insights
- Data Analysis
- Stakeholder Management

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