# Ad Sales Lead, Programmatic

**Company**: Duolingo
**Location**: New York, NY
**Experience**: senior
**Job type**: full-time
**Salary**: $152,000-$228,000 USD
**Category**: Sales
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/duolingo/jobs/8851677002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e02fad85-af2

## Description

Join Duolingo to build Duolingo Ads, Duolingo's premium programmatic business. As Ad Sales Lead, Programmatic, you will build a deal-led book of business with agency holding companies, independent agencies, and advertisers who want access to Duolingo's native formats, first-party learner signals, and one of the most engaged mobile audiences in the world.

You will:

- Own a programmatic revenue target and forecast, and build a predictable pipeline across agency holding-company programmatic and investment teams, trading desks, independent agencies, and premium programmatic buyers.

- Lead the shift from open auction to premium, deal-led PMP/PG by packaging Duolingo's native formats and first-party learner signals into always-on and custom deals that buyers will pay a premium for, and negotiate annual and upfront commitments that make that revenue durable.

- Become the person holdco programmatic teams call about mobile app inventory: run joint business planning; get Duolingo onto preferred supply paths, curated marketplaces, and principal/outcome-based buys; and defend our position when buyers consolidate.

- Build the programmatic value proposition and measurement story through proposals, pricing narratives, and post-campaign proof that connect our native formats and audience data to brand and performance outcomes.

- Partner with Ad Platform Operations and Ad Ops on deal setup, targeting, floors, pacing, and troubleshooting.

- Work alongside direct sellers under clear rules of engagement so programmatic expands the account through incremental value.

- Feed structured market intelligence back to sales, product, and engineering leadership about what buyers need in pricing, packaging, audience segments, formats, and integrations.

- Establish the operating rhythm for a scaling programmatic business via account planning, outreach cadences, deal hygiene in CRM, pipeline rigor, and repeatable playbooks.

Requirements:

- 8+ years in digital advertising, including at least 4 years selling programmatic on the sell side or in a holding-company programmatic/investment role.

- Demonstrated PMP/PG selling and trading-desk engagement.

- Experience selling premium mobile or consumer app inventory, especially video and native/custom formats, through programmatic channels to top-tier advertisers and agencies.

- Strong understanding of ad tech and mobile app ecosystems, including DSP/SSP workflows, deal IDs, verification/measurement, and using data to inform pricing and packaging.

- Excellent communication and presentation skills.

Exceptional candidates will have:

- Deep, current relationships with programmatic leads at major agency holding companies and larger independents.

- Experience moving partners from a heavy open-auction mix to meaningful always-on/custom PMP/PG alongside direct sales.

- Sold against first-party audience segments or custom data products, not just inventory.

- Hands-on partnership with Ad Ops on deal setup, SSP onboarding, and campaign QA.

## Skills

### Required
- programmatic advertising
- ad tech
- mobile app ecosystems
- DSP/SSP workflows
- deal IDs
- verification/measurement
- pricing and packaging
- communication and presentation

### Nice to have
- deep relationships with programmatic leads
- experience moving partners to PMP/PG
- sold against first-party audience segments
- hands-on partnership with Ad Ops

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/duolingo/jobs/8851677002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)