# Director, Product Proposition & Distribution Engagement

**Company**: Prudential
**Location**: Singapore
**Experience**: senior
**Job type**: full-time
**Category**: Finance
**Industry**: Finance

**Apply**: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Singapore-Group-Head-Office/Director--Product-Proposition---Distribution-Engagement_26080009?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e02a67b0-e15

## Description

Prudential’s purpose is to be partners for every life and protectors for every future.

The Director, Product Propositions & Distribution Enablement will support and drive the execution of Group product proposition development and distribution enablement initiatives across Health & Protection, Wealth/HNW and Retirement solutions.

The role is focused on translating proposition and distribution enablement strategies into practical market-ready assets, sales concepts, toolkits, playbooks and go-to-market support for LBUs and distribution channels.

**Key Responsibilities:**

**Product Proposition Strategy Execution**

- Translate Group proposition priorities into structured workplans, proposition briefs and execution roadmaps.

- Support the development and repackaging of product propositions to address priority/underpenetrated segments and market-specific distribution needs.

- Prepare proposition frameworks, sales concepts and playbooks across H&P, Wealth and Retirement, ensuring they are practical and scalable.

- Use market, demographic and distribution insights to develop proposition concepts.

- Coordinate cross-market inputs and consolidate best practices, case studies and proof points into reusable proposition assets.

**Distribution Enablement and Go-To-Market Delivery**

- Work with LBUs to support end-to-end go-to-market execution, including target segment definition, channel suitability, product storytelling, launch support and sales enablement requirements.

- Partner with Group- Agency and Partnership to support channel priorities with matching propositions, e.g. channel-specific sales approaches, campaigns, bundling concepts and activation materials.

- Track execution progress against agreed launch plans, identify bottlenecks, and support follow-through with relevant stakeholders.

- Establish feedback loops to capture distributor and LBU input and convert feedback into improvements to proposition design and sales concepts.

**Cross-Functional Collaboration and Stakeholder Engagement**

- Coordinate day-to-day collaboration across Group Product, LBU Product, Customer & Marketing, Distribution and other relevant functions to support proposition delivery.

- Prepare working materials, e.g. decision papers, meeting notes, market updates.

- Ensure alignment between product design, customer needs, distribution requirements and market execution realities.

**Capability Building and Best Practice Deployment**

- Develop practical toolkits, templates, training materials and examples to help LBUs strengthen product storytelling and go-to-market execution.

- Organise knowledge-sharing sessions to share successful proposition, bundling and sales activation examples across markets.

- Support consistent standards for proposition briefs, value proposition articulation and launch activation materials.

**Education and Experience**

- Bachelor’s degree in Business, Marketing, Actuarial Science, Finance, Economics or another relevant field.

- 10+ years of experience in life insurance product management, product propositions, product strategy, distribution enablement, marketing, consulting or related roles.

- Good understanding of life insurance products across protection, wealth, HNW, retirement, savings or investment-linked propositions.

- Strong exposure to insurance distribution, with practical understanding of agency and bancassurance in Asian markets.

- Experience working with regional or multi-market stakeholders.

- Proven ability to convert strategic concepts into practical execution plans, sales materials, toolkits, presentations and implementation deliverables.

- Good knowledge of customer needs, market trends, regulatory considerations and commercial drivers affecting insurance propositions.

**Preferred Attributes:**

- Execution-oriented and hands-on, with strong follow-through and attention to detail.

- Able to simplify insurance concepts into clear and relevant value propositions.

- Strong communication and presentation skills, with the ability to create concise materials for senior and market stakeholders.

- Commercial mindset and good understanding of distribution mechanics, sales activation and campaign execution.

- Customer-centric, collaborative and comfortable working across functions and cultures.

## Skills

### Required
- life insurance product management
- product propositions
- product strategy
- distribution enablement
- marketing
- consulting

### Nice to have
- execution-oriented
- hands-on
- strong follow-through
- attention to detail
- commercial mindset
- distribution mechanics
- sales activation
- campaign execution

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Source: [Apply at prudential.wd3.myworkdayjobs.com](https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Singapore-Group-Head-Office/Director--Product-Proposition---Distribution-Engagement_26080009?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)