# Director, Marketing - West

**Company**: TEGNA Inc.
**Location**: Seattle
**Experience**: executive
**Job type**: full-time
**Salary**: $150,000-$190,000 USD
**Category**: Marketing

**Apply**: https://job-boards.greenhouse.io/tegnainc/jobs/5281148007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_e0207b33-33b

## Description

## Job Summary

The Regional Marketing Director is the senior marketing leader for the regional marketing team, setting strategy, owning station relationships, and directing centralized capabilities to grow audiences and drive business results.

## Strategy & Direction

- Own the audience and market point of view, being the authority on who each station serves and what their market requires.

- Set the marketing strategy, translating enterprise priorities, station business objectives, and competitive dynamics into market-specific plans.

- Synthesize audience research, ratings, digital performance, and market intelligence into strategic insight.

- Review and approve campaign briefs before execution begins.

## Station Partnership & Leadership

- Serve as the senior marketing relationship for station general managers, news directors, and content leaders.

- Build trust and institutional knowledge to position marketing as a strategic voice in station leadership decisions.

- Manage expectations and serve as the final escalation point for station-level marketing decisions.

## Capability Direction & Performance

- Direct the deployment of centralized capabilities across markets.

- Own marketing performance accountability for the region, tracking results against station KPIs.

- Manage the regional brand marketing budget and partner with the Paid Marketing Director.

- Identify patterns across the portfolio and inform enterprise strategy and best practices.

## Team Leadership & Development

- Lead and develop the regional team, providing strategic direction, coaching, and priority clarity.

- Model the standard for strategic thinking, stakeholder partnership, and campaign discipline.

## Requirements

- 8–12 years in marketing, brand strategy, or integrated campaign leadership, preferably in media, broadcast, or a multi-market content environment.

- Demonstrated ability to set and execute marketing strategy across multiple markets.

- Exceptional stakeholder leadership skills and strong command of the full channel ecosystem.

- Analytical and data-driven, with proven people leadership and development skills.

- Bachelor's degree in marketing, communications, journalism, or a related field.

## Benefits

TEGNA offers comprehensive benefits, including medical, dental, and eye care coverage, fertility, surrogacy, and adoption assistance, disability and life insurance, 401(k) program with company match, virtual doctor's appointments, and therapy sessions.

## Pay Range

$150,000-$190,000 USD

## Skills

### Required
- marketing strategy
- brand strategy
- integrated campaign leadership
- audience research
- ratings analysis
- digital performance measurement
- channel ecosystem management

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tegnainc/jobs/5281148007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)