# Integrated Marketing Manager - Consumer & Brand, LATAM

**Company**: OpenAI
**Location**: São Paulo
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q124605186

**Apply**: https://jobs.ashbyhq.com/openai/26500fa3-39c0-4e25-b557-b58415caeb6e?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/integrated-marketing-manager-consumer-and-brand-dfbbb12a-8bd/

## Description

We're looking for a hands-on Integrated Marketing Manager to lead Consumer and Brand campaigns across LATAM. The role is based in São Paulo and works closely with regional and global teams.

You’ll turn consumer and cultural insights into a clear brief and a distinctive creative idea that shows why ChatGPT matters in people’s everyday lives. You’ll lead the work from strategy through production and launch, and build ongoing marketing programs that keep the brand relevant from always on to major campaigns.

**Responsibilities:**

- Define the audience, cultural insight, brand objective and role for marketing in each program.

- Write clear creative briefs, guide concept development and give actionable feedback to internal creative teams and external partners.

- Own integrated consumer campaigns from brief through launch and measurement.

- Develop locally originated campaigns and adapt global work for Brazil and other LATAM markets.

- Build and run ongoing consumer marketing programs around cultural moments and everyday needs.

- Align local, regional and global partners on the campaign brief, channel roles and the decisions needed to deliver the work.

- Work with Creative, Production, Comms, Media and regional teams to make decisions and deliver on time.

- Set campaign goals and a practical measurement plan up front, then use brand and channel results to improve the next round of work.

- Manage campaign resources, external partners, budgets and production dependencies within agreed authority.

**Requirements:**

- 12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM.

- Deep knowledge of LATAM consumers, culture and media.

- Strong creative judgment and experience leading the briefing, concept review and production process.

- A record of bringing a compelling consumer product idea to life through brand strategy, local insight and distinctive creative work.

- Experience developing channel plans across paid, owned and earned media, social, creators, partnerships or experiences.

- Comfort defining brand and campaign success, interpreting measurement with specialist partners and turning results into practical decisions.

- Professional fluency in Portuguese and English. Spanish is a plus.

**Nice to Have:**

- An established network of local creative, media, creator or cultural partners.

- Prior experience marketing AI products, genuine curiosity about how people use AI, and enthusiasm for using it in your own daily life.

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- technology marketing
- LATAM consumers
- culture and media
- creative judgment
- brand strategy
- local insight
- Portuguese
- English
- Spanish

### Nice to have
- AI products
- local creative
- media
- creator or cultural partners

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/openai/26500fa3-39c0-4e25-b557-b58415caeb6e?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)