# GTM Strategy Manager

**Company**: Visa
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $149,400.00 to $238,500.00 USD per year
**Category**: Sales
**Industry**: Finance

**Apply**: https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/US---San-Francisco-CA/GTM-Strategy-Manager--Visa-Direct---Commercial-Banks_REF088936W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_df6bf38e-981

## Description

The North America Visa Direct Commercialization team is responsible for driving go-to-market execution, client adoption, and business growth across the region.

As a GTM Strategy Manager for the commercial bank segment, you will help shape and execute Visa Direct's go-to-market strategy for some of North America's most strategic banks and financial institutions.

**Responsibilities**

- Lead commercial bank segment GTM strategy, translating market, client, and product insights into commercialization priorities, sales plays, and scalable execution plans that drive adoption and revenue growth.

- Translate priority use cases into clear product stories and materials tailored to commercial bank buyer needs.

- Manage development and execution of North America GTM strategies by conducting market research and competitive analysis, developing insights into segment growth recommendations.

- Develop a working understanding of Visa Direct money movement products and services across rails, use cases, and verticals.

- Drive sales enablement and cross-functional execution for high-priority potential clients to accelerate deals from initial engagement through close.

- Learn key client business needs and objectives, tailoring presentations, pitches, and supporting analyses accordingly.

- Partner with internal teams to gather inputs and data and create clear, persuasive client narratives.

- Document and disseminate best practices, templates, and playbooks to help business development and account teams execute consistent client engagement motions.

- Monitor and report on the effectiveness of client engagement strategies, and recommend improvements.

- Partner with global and regional marketing teams to develop client-ready content and activation plans.

- Develop thought leadership, strategic narratives, and segment-specific messaging that translate market trends, client needs, and product capabilities into compelling value propositions for priority audiences.

**Qualifications**

- Bachelor’s degree and 5+ years of relevant experience.

- Strong analytical and problem-solving skills.

- Experience building structured analyses and executive-ready materials.

- Strong written and verbal communication skills.

**Preferred Qualifications**

- 5+ years of experience in payments, fintech, financial services, consulting, go-to-market strategy, product marketing, commercialization, or related fields.

- Experience working with commercial banks, financial institutions, or treasury organizations.

- Strong understanding of go-to-market fundamentals.

- Experience developing business cases, market assessments, opportunity sizing, and growth strategies using quantitative and qualitative insights.

- Exceptional storytelling and communication skills.

- Strong analytical capabilities and experience leveraging data to inform strategic recommendations.

## Skills

### Required
- analytical skills
- problem-solving skills
- communication skills
- data analysis

### Nice to have
- payments
- fintech
- financial services
- consulting
- go-to-market strategy
- product marketing
- commercialization

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Source: [Apply at visa.wd5.myworkdayjobs.com](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/US---San-Francisco-CA/GTM-Strategy-Manager--Visa-Direct---Commercial-Banks_REF088936W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)