# Content Lead

**Company**: SWIGGY
**Location**: Mumbai, MH
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/SWIGGY/6000000001573368-content-lead?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/content-lead-deb45ba4-34d/

## Description

We are looking for a Content Lead to join our team at Dineout Mag, a food and beverage media arm of Dineout. As a Content Lead, you will be responsible for leading the creative strategy for the platform, creating engaging F&B content for Instagram, and maintaining a consistent posting schedule.

Responsibilities:

- Lead creative strategy for the platform, covering engaging F&B content for Instagram to meet content metrics and revenue targets

- Collaborate closely with the production team and post-production to ensure written content aligns seamlessly with visual elements

- Maintain a consistent posting schedule and adhere to content calendars

- Stay attuned to Mumbai's ever-evolving food scene and translate experiences into engaging written content

- Attend food events, tastings, and restaurant openings to gather first-hand information for posts

- Monitor Instagram analytics to track performance and adapt strategies

- Manage and mentor a team of creatives

Qualifications:

- Minimum 3 years of experience in writing for digital or print food or lifestyle platforms

- Excellent writing and communication skills, instinctive design sensibility, and understanding of good quality, original content

- Familiarity with Instagram's features, trends, and best practices

- Passion for food and deep understanding of Mumbai's culinary landscape

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- writing
- communication
- Instagram
- content creation
- food industry

---

Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/SWIGGY/6000000001573368-content-lead?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)