# CVMD Brand Communication Manager

**Company**: GSK
**Location**: Hanoi
**Experience**: senior
**Job type**: full-time
**Category**: Healthcare
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Vietnam---Hanoi/CVMD-Brand-Communication-Manager---Hanoi_450035?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_de0c6447-4cf

## Description

As CVMD Brand Communication Manager, you will partner with leading treatment doctors and key external experts in hospitals to drive advocacy and recommendations for adult vaccination in targeted populations.

**Key Responsibilities**

**1. Scientific Engagement**

- Master and communicate the benefits of GSK’s adult vaccines, leveraging scientific knowledge in all interactions.

- Continuously update your understanding of GSK’s multi-channel brand strategies.

- Build comprehensive knowledge of disease areas and use this expertise to support healthcare professionals’ decision-making.

- Develop credibility with healthcare professionals through a strong grasp of treatment guidelines and patient profiles.

**2. Activity Planning & Execution**

- Analyze territory performance using multiple data sources to identify trends and opportunities.

- Develop and implement multi-channel activity plans with clear, strategic objectives, prioritizing key healthcare professionals.

- Track and monitor the progress of vaccination recommendations within your assigned geography, adjusting plans as needed to maximize impact.

**3. Detailing & Relationship Building**

- Engage healthcare professionals through effective, multi-channel detailing approaches, adapting to their preferences.

- Prepare for and execute impactful detailing sessions, uncovering opportunities, making tailored recommendations, and addressing objections.

- Measure and improve call performance through regular feedback and collaboration with managers.

- Build strong internal and external partnerships to enhance the healthcare professional journey and channel feedback into the organization.

**4. Compliance & Values**

- Demonstrate a thorough understanding of, and compliance with, all relevant laws, codes of conduct, and company policies.

- Embody GSK’s vision, values, and expectations in all activities.

**Requirements:**

- Bachelor’s degree or higher (preferably in Pharmacy, Medicine, or related fields)

- Professional experience in the pharmaceutical or medical industry

- Existing network with key therapeutic areas is an advantage

- Minimum 3 years of FieldForce detailing experience (Senior MCS level)

- Strong commercial acumen, scientific orientation, problem-solving skills, strategic planning & execution, and the ability to collaborate with multiple stakeholders

## Skills

### Required
- Account Management
- Cross-Functional Work
- Data to Insights
- Digital Fluency
- Omnichannel
- Scientific Literacy

---

Source: [Apply at gsk.wd5.myworkdayjobs.com](https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Vietnam---Hanoi/CVMD-Brand-Communication-Manager---Hanoi_450035?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)