# B2B & B2C Digital Marketing Manager

**Company**: Tony's Chocolonely
**Location**: Richmond, Greater London
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Salary**: GBP 39000–49000 / year
**Category**: Marketing
**Industry**: Food and Beverage

**Apply**: https://jobs.tonyschocolonely.com/o/b2b-b2c-digital-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ddccde2d-f17

## Description

Tony's Chocolonely is committed to ending exploitation in cocoa. We are an impact company that makes chocolate, not a chocolate company that makes impact. With incredibly tasty chocolate, we lead by example, demonstrating that ethical practices and success can go hand in hand.

As a B2B & B2C Digital Marketing Manager, you will play a crucial role in driving the growth of our e-commerce business through digital marketing. You will plan, deliver, optimise, and report on digital campaigns that turn strong brand storytelling into meaningful commercial impact.

Your responsibilities will include:

- Managing and improving our Shopify website, including product merchandising and ensuring new products and seasonal ranges are launched effectively

- Delivering and optimising SEO/GEO/AEO activity to drive sustainable organic website traffic

- Building and delivering the CRM content calendar across B2C, B2B, and reseller audiences

- Driving growth and retention of our email subscriber base through partnership campaigns and in-person event-led lead generation

- Executing end-to-end campaigns on Amazon

- Delivering HFSS-compliant paid acquisition campaigns across Meta, LinkedIn, and Google

- Managing internal and external content briefings for website, Amazon, and campaign needs

- Analysing performance across website, CRM, SEO, and campaigns

- Collaborating closely with Homebase e-commerce, creative, and global digital teams

Requirements:

- Proven experience running digital campaign calendars with end-to-end execution across multiple channels

- Strong CRM and email marketing experience

- Hands-on website management experience (Shopify ideal)

- SEO/GEO/AEO knowledge

- Strong analytical mindset with proficiency in Google Analytics

- Experience with or exposure to Amazon campaign management and product page optimisation

- Paid media knowledge across Meta, LinkedIn, and Google

- Comfortable in a hands-on execution role managing multiple channels and stakeholders simultaneously

Benefits:

- Opportunity to be part of something extraordinary and make real impact in the world

- Training programs, regular feedback cycles, coaching, and a generous learning & development budget

- Health insurance, unlimited holidays, free healthy lunch at the office, company bonus, and a shares participation plan

- Unlimited chocolate

- Salary between £39k and £49k on a yearly basis

## Skills

### Required
- Digital Marketing
- E-commerce
- Shopify
- SEO
- GEO
- AEO
- CRM
- Email Marketing
- Google Analytics
- Amazon Campaign Management
- Paid Media

### Nice to have
- HubSpot

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Source: [Apply at jobs.tonyschocolonely.com](https://jobs.tonyschocolonely.com/o/b2b-b2c-digital-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)