# Sr. Director of Web Strategy & Experience

**Company**: Gong
**Location**: San Francisco
**Experience**: senior
**Job type**: full-time
**Salary**: $217,000 - $290,000 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/gongio/jobs/4695581006?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ddc0bcd3-53d

## Description

Gong is seeking a vision-driven, data-led Sr. Director of Web Strategy & Experience to own the strategy, design, and performance of their flagship corporate website (gong.io).

The successful candidate will sit at the intersection of brand narrative, product marketing, conversion rate optimization, and web engineering. Their goal is to deliver a world-class digital storefront that reflects Gong's brand leadership, drives a qualified pipeline, and provides an unmatched user experience.

Responsibilities:

- Define and execute the roadmap for gong.io, ensuring seamless alignment with corporate messaging, brand identity, and GTM strategy.

- Orchestrate content, brand design, web engineering, and AEO to operate in lockstep, shipping high-impact updates with high velocity.

- Drive CRO programs, continuous A/B testing, personalization, and web analytics to optimize funnel conversion and pipeline generation.

- Maintain world-class design fidelity, site responsiveness, accessibility, and micro-interactions across desktop and mobile.

- Partner with web development and IT to ensure optimal CMS architecture, page load speed, AEO technical health, and security standards.

- Hire, develop, and retain a high-performing pod of designers, developers, and content producers.

- Navigate competing priorities across brand, growth, and engineering stakeholders, maintaining team clarity and momentum.

Qualifications:

- 12+ years leading high-growth enterprise B2B website strategy, digital marketing, or web product management.

- 5-8+ years directly managing designers, developers, or content teams.

- Proven track record managing modern WebOps stacks (CMS architectures, personalization tools, and analytics).

- Deep understanding of high-converting B2B SaaS web journeys, positioning, and CRO.

- Demonstrated ability to manage a cross-functional pod of designers, developers, and copywriters.

Perks & Benefits:

- Medical, dental, and vision plans.

- Wellbeing Fund - flexible wellness stipend.

- Mental Health benefits with covered therapy and coaching.

- 401(k) program.

- Education & learning stipend.

- Flexible vacation time.

- Paid parental leave.

- Company-wide recharge days each quarter.

- Work from home stipend.

The annual salary hiring range for this position is $217,000 - $290,000 USD.

## Skills

### Required
- Web Strategy
- Experience Design
- Conversion Rate Optimization
- Web Engineering
- Team Leadership

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/gongio/jobs/4695581006?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)