# Lead Product Marketing Manager - Verticals

**Company**: Ramp
**Location**: New York, NY
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full time
**Salary**: $190K - $260K
**Category**: Marketing
**Industry**: Finance

**Apply**: https://jobs.ashbyhq.com/ramp/73fd7b0f-ee20-4a83-8765-0ce4663f2d41?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_dd5bdcd7-c86

## Description

## Compensation

The target base salary for this role is $190K – $260K, with equity offered. The final compensation will depend on the location and level at which the candidate is hired.

## About Ramp

Ramp serves thousands of organizations in industries with unique financial operations, including construction, nonprofits, and public-sector organizations. We are a company that builds systems shaping how companies manage billions.

## About the role

You will be our Lead Product Marketing Manager, Verticals, focusing on Construction/A&E and Nonprofits/Public Sector. Your responsibilities include developing Ramp's vertical GTM operating model, becoming an expert on industry finance, influencing the product roadmap, and crafting cross-product narratives.

## Responsibilities

- Set the vertical portfolio strategy, making decisions on where Ramp should invest.

- Own the vertical business metrics, including pipeline, win rate, and adoption.

- Become an expert on financial workflows, buying dynamics, and regulatory requirements in priority industries.

- Influence the product roadmap with market evidence and clear product requirements.

- Build industry-specific narratives packaging multiple Ramp products.

- Own GTM strategy end-to-end, defining ICP, positioning, and launch plans.

- Lead market-facing programs, representing Ramp in industry events and conversations.

- Improve sales performance with workflow-based pitch narratives and sales plays.

- Run the operating cadence, aligning Product, Growth, Sales, Marketing, and Finance.

- Develop a customer and partner feedback loop with finance leaders and industry operators.

- Create a repeatable verticalization playbook.

## Requirements

- 7+ years of experience in B2B software marketing, product marketing, or a related strategic GTM function.

- Proven experience in building GTM strategies for specific industries or workflow-heavy markets.

- Familiarity with construction or A&E software, accounting and ERP workflows, nonprofits, or public sector.

- A record of influencing product strategy with market evidence.

- Experience with integrated B2B campaigns and data analysis.

- Strong communication skills, with the ability to produce business cases and sales plays.

- Ability to lead senior partners across functions without formal authority.

- Comfort with ambiguity and high agency.

## Nice to Have

- Experience at a vertical SaaS company in construction, accounting, nonprofits, or government.

- Direct experience with construction ERPs or accounting platforms.

- Experience marketing multi-product platforms.

- Existing relationships with finance leaders or industry operators.

## Benefits

### Global Benefits

- Flexible PTO

- Home-office equipment ordering

- Health and wellness stipend

- Intra-office travel budget

- Weekly coffee stipend

### United States Benefits

- 100% medical, dental & vision insurance coverage

- One Medical annual membership

- 401(k) with employer match

- Fertility HRA (up to $10,000 per year)

- Parental leave: up to 16 weeks at 100% pay

- Pet insurance

- In-office perks

### Canada Benefits

- Group medical, dental, and vision coverage

- Life, AD&D, and disability coverage

- Fertility drug coverage

- Group Retirement Plan with employer match

- Parental leave: up to 16 weeks at 100% pay

### United Kingdom Benefits

- Private medical insurance

- Virtual GP and at-home care

- Workplace pension with salary sacrifice option

- Parental leave: up to 16 weeks at 100% pay

## Skills

### Required
- B2B software marketing
- product marketing
- GTM strategy
- industry expertise
- data analysis
- communication skills

### Nice to have
- construction ERP
- accounting platforms
- multi-product platform marketing
- finance leadership relationships

---

Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/ramp/73fd7b0f-ee20-4a83-8765-0ce4663f2d41?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)