# Brand Lead

**Company**: GSK
**Location**: Istanbul
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Istanbul-River-Plaza/Brand-Lead_450217?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_dcf5825e-139

## Description

Join a team where your strategic thinking and creativity will directly shape how we engage healthcare professionals and patients. As Brand Lead, you will develop clear, insight-driven plans and run integrated campaigns that improve health outcomes.

Responsibilities:

- Develop and own the local brand strategy and annual plan aligned with regional and global priorities.

- Use customer and market insights to design integrated campaigns for healthcare professionals and patients across multiple channels.

- Adapt and execute global campaigns locally, ensuring compliance with laws, codes of promotion, and company policies.

- Collaborate effectively with cross-functional teams including medical, sales, market access, and supply partners.

- Monitor performance through clear key performance indicators, analyze results, and inform decisions to improve brand impact.

- Manage relationships with external experts, key accounts, and patient groups to strengthen engagement and gather insights.

Basic Qualification:

- Bachelor’s degree in life sciences, engineering, marketing, business, or a related field.

- Minimum 2 years’ experience in pharmaceutical brand management, marketing, or commercial roles.

- Proven experience delivering integrated or multichannel marketing campaigns.

- Strong understanding of customer segmentation, customer journeys, and healthcare professional engagement.

- Excellent communication and stakeholder management skills in cross-functional teams.

- Fluent in Turkish and good working knowledge of English.

Preferred Qualification:

- Experience in specialty therapeutic areas such as respiratory, and similar.

- Experience working with regional or global brand teams.

- Familiarity with analytics tools and using data to make informed decisions.

- Experience managing external expert relationships, key accounts, or reimbursement processes.

- Knowledge of regulatory and promotional codes specific to Türkiye.

- Experience with digital platforms, patient support programs, or call center initiatives.

Working model: This role is based in Türkiye and offers a hybrid working model. Regular presence in the office is expected. Travel within Türkiye may be required up to 40% of the time.

## Skills

### Required
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy
- Turkish
- English

### Nice to have
- Experience in specialty therapeutic areas
- Experience working with regional or global brand teams
- Familiarity with analytics tools
- Experience managing external expert relationships
- Knowledge of regulatory and promotional codes specific to Türkiye
- Experience with digital platforms

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Source: [Apply at gsk.wd5.myworkdayjobs.com](https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Istanbul-River-Plaza/Brand-Lead_450217?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)