# Marketing Research & Intelligence

**Company**: HP, Inc.
**Experience**: senior
**Job type**: full-time
**Salary**: $87,150.00 - 126,350.00 USD annually
**Category**: Marketing
**Industry**: Technology

**Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Spring-Texas-United-States-of-America/Marketing-Research---Intelligence_3160237-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_dcec879e-20c

## Description

This Specialist conducts market research and competitive intelligence projects that help the business understand its customers, competitors, and markets.

The role involves:

- Designing and executing research studies to gather insights that support marketing and business objectives.

- Analyzing advertising, campaign, and creative trends to identify key findings and opportunities.

- Translating research results into clear, actionable insights and recommendations for marketing and business stakeholders.

- Supporting marketing creative evaluation and campaign trend analysis.

- Partnering with external research vendors to manage and successfully deliver research projects.

- Maintaining research data repositories to ensure information remains accurate, secure, and easily accessible.

- Collaborating with internal stakeholders to understand business questions and research needs.

- Adhering to ethical, legal, and data privacy requirements in all research activities.

The ideal candidate has:

- A four-year or graduate degree in Marketing, Communications, Business Administration, or a related discipline.

- 3-5 years of work experience, preferably in marketing, project management, or a related field.

- Proven track record of leading end-to-end market research and competitive intelligence projects.

- Hands-on experience shaping both syndicated and primary research agendas.

- Demonstrated ability to identify key industry issues and turn trends into clearly stated opportunities and threats for the business.

- Experience developing actionable marketing recommendations that have informed strategic planning decisions.

Preferred qualifications include:

- Experience in the technology, hardware, or B2B/commercial sector.

- Experience with syndicated data sources and analyst firms such as IDC, Gartner, or Forrester.

- Proficiency in Power BI or similar tools for dashboards and data visualization.

- Applied knowledge of statistics and quantitative methods.

The pay range for this role is $87,150.00 - 126,350.00 USD annually, with additional opportunities for pay in the form of bonus and/or equity. HP offers a comprehensive benefits package, including health insurance, dental insurance, vision insurance, and generous time off policies.

## Skills

### Required
- Analytics
- Business Intelligence
- Competitive Intelligence
- Customer Insights
- Data Analysis
- Data Visualization
- Market Intelligence
- Market Research
- Marketing
- Statistics

### Nice to have
- Power BI
- New Product Development
- AI tools

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Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Spring-Texas-United-States-of-America/Marketing-Research---Intelligence_3160237-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)