# VM360 Marketing Automation Specialist, Japan

**Company**: Visa
**Location**: Tokyo
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/JP---Tokyo-Japan/Senior-Manager---Marketing-Services--VM360-Marketing-Automation-Specialist_REF089157W-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_dcad73c9-dd2

## Description

Visa Marketing Services is seeking a VM360 Marketing Automation Specialist to drive the roll-out of their new Marketing Automation and Personalization platform in Japan.

As the market-level domain expert and trusted advisor for Visa clients in Japan, you will be responsible for localizing, executing, and scaling VM360 within the regional framework.

Key responsibilities include:

- Mastering the VM360 platform and developing deep expertise in its capabilities

- Championing the platform in Japan and serving as the primary point of contact for platform operations and troubleshooting

- Aligning with the APAC framework and ensuring the Japan roll-out is aligned with regional standards and playbooks

- Working closely with internal teams and clients to understand local data regulations and address client concerns around data minimization and security

- Localizing the offering and adapting the regional go-to-market positioning for the Japan market

- Leading pre-sales in Japan and scoping client needs, designing solutions, and developing proposals

- Owning the Japan P&L and working closely with the VM360 APAC Lead on forecasting, reporting, and performance

- Building trusted relationships with clients and driving platform adoption

The ideal candidate will have:

- Bachelor's degree in Marketing, Business, Data Science or similar

- 5+ years of relevant experience in marketing automation, CDP, CRM, customer engagement technology, or a related solutions role

- Experience in marketing technology consulting, solution consulting, implementation consulting, customer success, or related client-facing advisory roles

- Strong understanding of Japan market-level nuances and hands-on experience with in-market CDP and marketing automation technologies

- Demonstrated experience leading client discovery, solution design, and technical discussions

- Basic understanding of API integration, event tracking, and data flows

- Working knowledge of Japan data privacy regulations and PII

- Business-level proficiency in both Japanese and English

## Skills

### Required
- Marketing Automation
- CDP
- CRM
- Customer Engagement Technology
- Digital Consulting
- API Integration
- Event Tracking
- Data Flows
- Japan Data Privacy Regulations
- PII
- Japanese

### Nice to have
- Treasure Data
- KARTE
- b→dash
- APPI
- PIPA
- PDPA

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Source: [Apply at visa.wd5.myworkdayjobs.com](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/JP---Tokyo-Japan/Senior-Manager---Marketing-Services--VM360-Marketing-Automation-Specialist_REF089157W-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)