# Strategic Events Manager, APJ **Company**: Abnormal **Location**: Singapore **Work arrangement**: remote **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/abnormalsecurity/jobs/8037221003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_dbd72561-73f ## Description About the Role Abnormal is growing fast, and the way we show up in the world has to keep pace. Our Strategic Events are where our story stops being a pitch and starts being an experience , where CISOs and practitioners walk in curious and walk out convinced. This role owns event execution and delivery across the APAC Strategic Events program , major third-party events, flagship first-party events, and high-profile executive programs , with support from the wider international team. As Strategic Events Manager, you'll play a central role in shaping our regional events strategy and decision-making, bringing local expertise on how events should land with a local-first approach, and sharp insight into the must-attend industry events across APAC. **Project Management, Event Logistics & Vendor Management** - Manage all event logistics end to end and take full ownership of deadlines, project plans, problem-solving, and stakeholder management and communication. - Manage venues, exhibition requirements, staff schedules, booth logistics, catering, AV, shipping, accommodation, signage and meeting-space requirements across multiple regions. - Source and manage agencies, venues, production partners and suppliers at regional scale, including contracts and negotiation. - Build run-of-shows, timelines and contingency plans across multiple concurrent events and markets. - Coordinate invitation strategy, registration, attendee communications and internal promotion so the right people show up, market by market. **Regional Strategy & Portfolio Support** - Support the APAC strategic event mapping and calendar planning, prioritising investment against pipeline and account-engagement goals. - Help decide which events are worth the budget, and advocate for the portfolio with regional and global leadership. - Understand target accounts, ICP and GTM priorities for each market, and tailor the regional activation strategy accordingly. **Internal Cross-Functional & Partner/Alliance Collaboration** - Partner with Regional Revenue Marketing, Sales, SDR/BDR, Customer Marketing, Sales Engineering, Partner/Alliance Marketing and Brand/Creative across regions and time zones. - Develop and maintain regional partner and tech-alliance event engagement, including co-sponsored and co-hosted activations , this may include building sponsor prospectuses for hosted events and defining sponsorship packages for our global alliances. - Work closely with your Revenue Marketing Manager team to ensure Sales are fully enabled on all event details and what is expected of them. - Maintain a strong network of reliable vendors and agencies. **Budget Ownership & ROI Tracking** - Manage event budgets to ensure we stay within budget while getting the most value for our money. - Budget admin, including raising purchase orders, submitting invoices, and updating budget management tools. - Negotiate to secure the best rates and contract terms. **On-Site Execution** - Lead on-site execution for flagship regional events, directing any temporary or contract event staff and troubleshooting in real time. - Train other on-site team members, including coordinating and leading staff orientations. - Set clear expectations on-site for all teams. **Post-Event Follow-Up & Program Result Accountability** - Own lead capture, CRM hygiene and pipeline forecasting tied to event performance across the region, and report regional ROI to leadership. - Build repeatable regional playbooks and share best practice with peers across the broader Strategic Events team, including other regions such as UK/EMEA. - Run post-event retrospectives and apply lessons learned to improve the next event, raising the bar for the regional program as it scales. **What You Bring** - 4–7 years' experience in B2B strategic events, ideally within technology, SaaS, cybersecurity or enterprise software, with a track record of owning a multi-market portfolio independently. - A demonstrated track record of owning event strategy and budget for multiple regions , not just executing a plan set by someone else. - Strong program management chops: able to operate with ambiguity, prioritise ruthlessly, and drive cross-functional work to an outcome without close oversight. - Experience managing across multiple time zones. - Significant budget, vendor and contract management experience across multiple concurrent markets. - Experience partnering with regional Sales leadership to align events to pipeline and account goals. - Comfortable presenting regional event results, ROI and forecasts to senior stakeholders. - Willingness to travel roughly 40–50%, mainly across APAC with some EMEA and AMER travel, including evening/weekend work around live events. **Preferred** - Experience with event and marketing technology such as Asana, Allocadia, Coupa, Jifflenow, Cvent, Salesforce, Sigma, Splash, RainFocus, Claude, and Google Suite. - An additional regional language (e.g. Mandarin, Japanese, Bahasa). - Familiarity with account-based marketing (ABM) principles and target-account event strategies. - Experience mentoring or informally guiding more junior events team members. ## Skills ### Required - event management - project management - vendor management - budget management - marketing ### Nice to have - Asana - Allocadia - Coupa - Jifflenow - Cvent - Salesforce - Sigma - Splash - RainFocus - Claude - Google Suite - account-based marketing --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/abnormalsecurity/jobs/8037221003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)