# Analyst, Product Marketing – Core Products

**Company**: Mastercard
**Location**: Purchase, New York
**Experience**: mid
**Job type**: full-time
**Salary**: $84,000 - $135,000 USD
**Category**: Marketing
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Purchase-New-York/Analyst--Product-Marketing---Core-Products_R-293810?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_dabad2d3-432

## Description

The Analyst, Product Marketing – Core Products supports marketing execution across Mastercard's evolving Core Products portfolio, including debit, prepaid, digital payments, tokenization, stablecoins, Agent Pay, AI-enabled commerce, and future growth initiatives.

Key Responsibilities:

- Support execution of marketing programs and initiatives across the Core Products portfolio.

- Assist in developing presentations, product messaging, sales enablement materials, and marketing content.

- Support product launches, campaigns, events, and strategic business priorities.

- Partner with stakeholders across Product, Sales, Brand, Communications, and Marketing teams.

- Coordinate project timelines, deliverables, and stakeholder communications across multiple workstreams.

- Support marketing measurement, reporting, dashboards, and KPI tracking.

- Conduct market and competitive research to inform marketing activities.

Qualifications:

- Bachelor’s degree in marketing, Business, Communications, or a related field.

- Relevant years of marketing, product marketing, communications, or related experience.

- Self-starter with a proactive, roll-up-your-sleeves mindset.

- Strong collaboration, communication, and relationship-building skills.

- Highly organized with the ability to manage multiple priorities in a dynamic environment.

- Analytical mindset with experience supporting reporting, measurement, or performance analysis.

- Experience with Salesforce, CRM, or marketing automation tools is a plus.

- Experience in payments, financial services, technology, or B2B marketing is preferred.

- Interest or experience in AI, digital innovation, fintech, or emerging technologies is a plus.

What We're Looking For: A collaborative, growth-oriented marketer who is eager to learn, comfortable wearing multiple hats, and excited to help shape the future of Mastercard's Core Products business.

Benefits:

- Insurance (including medical, prescription drug, dental, vision, disability, life insurance)

- Flexible spending account and health savings account

- Paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)

- 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire

- 10 annual paid U.S. observed holidays

- 401k with a best-in-class company match

- Deferred compensation for eligible roles

- Fitness reimbursement or on-site fitness facilities

- Eligibility for tuition reimbursement

## Skills

### Required
- marketing
- product marketing
- communications
- relationship-building
- analytical mindset
- reporting
- measurement
- performance analysis

### Nice to have
- Salesforce
- CRM
- marketing automation tools
- payments
- financial services
- technology
- B2B marketing
- AI
- digital innovation
- fintech
- emerging technologies

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Purchase-New-York/Analyst--Product-Marketing---Core-Products_R-293810?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)