# Product Marketing Manager, Apps and Ecosystem

**Company**: Stripe
**Location**: SF, Seattle, NYC
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/stripe/jobs/7913503?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_da89a8ba-a6a

## Description

We're looking for an experienced Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for Stripe Apps, Marketplace and broader partner ecosystem. This is a combined role that sits at the intersection of product, partnerships, and marketing , responsible for defining how the world sees Stripe's ecosystem of apps, integrations, and partner solutions as a strategic differentiator.

You'll treat both the Stripe App Marketplace (as a product and channel) and the broader partner ecosystem (the network of technology partners, platforms, SIs, and integrations that extend Stripe) as your "product." Your work will ensure that our ecosystem is marketed as a cohesive, world-class strategic advantage for Stripe.

Key responsibilities include:

- Defining the value proposition of the Marketplace and broader ecosystem for developers, customers, partners, and internal teams , with clear messaging for both supply (partners building on Stripe) and demand (users adopting solutions).

- Building messaging and competitive positioning frameworks that show how our ecosystem extends Stripe's core products and differentiates us vs. alternatives.

- Partnering with Product, Partnerships, PMM, and Partner Marketing to launch new Apps and Marketplace categories and ecosystem solutions , ensuring they're woven into product launches and big moments (Sessions, Tour, announcements).

- Developing GTM playbooks, solution briefs, pitch decks, and battlecards so field teams can sell ecosystem and Marketplace solutions.

- Collaborating with Partner Marketing on case studies, demand gen, and narratives that showcase ecosystem adoption and network effects.

- Tracking adoption patterns, benchmark against competitors, and provide insights to product and partnerships teams on where to invest. Engage Analyst Relations to elevate Stripe's ecosystem visibility externally.

Requirements include:

- 5-7 years of relevant work experience spanning product marketing, platform/ecosystem marketing, partner marketing, or product management.

- At least 3-5 years of marketing or go-to-market experience in a B2B SaaS or platform environment.

- Experience positioning and marketing a marketplace, ecosystem, or platform product.

- Experience working cross-functionally with product, partnerships, and sales teams.

- Experience developing positioning frameworks, competitive analysis, and GTM strategies.

## Skills

### Required
- product marketing
- ecosystem marketing
- partner marketing
- product management
- go-to-market strategy
- positioning frameworks
- competitive analysis
- GTM strategies

### Nice to have
- developer-facing marketplace
- app ecosystem
- partner program structures
- marketplaces
- distribution
- adoption
- payments
- fintech
- infrastructure platforms

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/stripe/jobs/7913503?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)