# Senior Platform & Data Product Manager

**Company**: CVS Health
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $82,940.00 - $199,144.00
**Category**: Product Management
**Industry**: Healthcare

**Apply**: https://cvshealth.wd1.myworkdayjobs.com/en-US/CVS_Health_Careers/job/MA---Wellesley/Senior-Platform-and-Data-Product-Manager---CVS-Media-Exchange--CMX-_R1077542?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/senior-platform-and-data-product-manager-da8309ce-3ae/

## Description

CVS Media Exchange [CMX] is building the next generation of retail & health media technology. As the Senior Platform & Data Product Manager, you will own the vision, strategy, roadmap, and execution of CMX's foundational data, identity, clean room, and interoperability products.

**Key Responsibilities:**

- Identity, Audience & Activation Strategy: Own and drive the long-term vision, strategy, and roadmap for CMX's data & identity products.

- Lead identity and activation provider strategy in collaboration with CVS Enterprise.

- Product Development & Leadership: Lead the full product lifecycle from discovery through launch.

- Partner with Media, Engineering, Data Science, Analytics, Sales, Privacy, Legal, GTM, and Operations teams to ensure product success.

- CVS Enterprise Integration, Data Quality, Promotion Feeds: Own the strategy for onboarding, normalizing, governing, and using data across the CMX ecosystem.

- Partner with CVS Enterprise on integration of enterprise data.

- Drive the development of a promotion engine that leverages promotional feeds and integrates with creative technology.

- CMX Data Architecture: Own the data architecture for the CMX ecosystem, including data ingress and egress.

**Office Location:** This role is remote or hybrid and commutable to one of the following Corporate Hubs, which requires working in the office 2 days a week (Tuesday - Wednesday):

- New York, NY – Soho office

- Boston or Wellesley, MA

- Woonsocket, RI

- Chicago, IL

**Required Qualifications:**

- 7+ years of product management experience in data, adtech, martech, retail media, or analytics platforms.

- Experience owning strategy and roadmap for enterprise-scale products.

- Deep understanding of audience targeting, identity solutions, programmatic advertising, and media measurement.

- Experience with data architecture, data integration, and API-based interoperability.

- Strong analytical and communication skills.

- Proven ability to collaborate and influence across cross-functional teams.

**Preferred Qualifications:**

- Experience with identity resolution providers, CDPs, clean rooms, identity graphs, attribution, incrementality, and audience analytics.

- Experience enabling and managing Model Context Protocol (MCP) servers and integrations.

**Education:**

- Bachelor’s degree in a relevant field or equivalent required.

- MBA or relevant advanced degree preferred.

**Pay Range:** $82,940.00 - $199,144.00

**Benefits:** This position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families.

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## Skills

### Required
- product management
- data architecture
- data integration
- API-based interoperability
- audience targeting
- identity solutions
- programmatic advertising
- media measurement

### Nice to have
- identity resolution providers
- CDPs
- clean rooms
- identity graphs
- attribution
- incrementality
- audience analytics
- Model Context Protocol (MCP) servers and integrations

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