# Omnichannel Lead

**Company**: GSK
**Location**: Tres Cantos, Madrid
**Experience**: senior
**Job type**: full-time
**Salary**: EUR 50,025 to EUR 83,375
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/GSK-Tres-Cantos-Madrid/Omnichannel-Lead--Contrato-Temporal-_451199?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/omnichannel-lead-da42f2dc-d47/

## Description

As Omnichannel Lead, you will be responsible for orchestrating the omnichannel customer experience, translating business and brand priorities into coordinated, customer-centric, and measurable strategic plans.

You will work closely with Marketing, Medical, Sales, and Communication teams to design, sequence, and optimise interactions with customers across different channels and touchpoints, connecting personal and digital interactions to offer a relevant, consistent, and differential experience.

The role combines strategic vision and execution capabilities, using customer knowledge and data to identify opportunities, continuously optimise the experience, and generate measurable business impact, leveraging global capabilities, digital platforms, and new AI-derived opportunities.

**Key Responsibilities:**

- Develop and manage omnichannel roadmaps that integrate Marketing, Medical, and Sales initiatives.

- Lead end-to-end coordination of omnichannel campaigns and initiatives for brands.

- Ensure correct integration of channels, content, and stakeholders to offer a coherent customer experience.

- Collaborate with Content, Channels, Platforms, and Activation teams to guarantee effective execution.

- Continuously optimise campaigns and customer journeys based on results.

**Requirements:**

- University degree or equivalent experience.

- 4-6 years of professional experience in digital marketing, marketing, or project management.

- Experience working in cross-functional environments with commercial teams.

- Ability to translate business priorities into clear and actionable plans.

- Experience managing multiple projects and stakeholders in complex organisations.

- Analytical mindset and data-driven approach.

- Excellent communication, collaboration, and influencing skills.

- Fluent Spanish and English.

**Desirable Requirements:**

- Experience in the pharmaceutical, healthcare, or regulated industries.

- Experience collaborating with Global and Regional teams.

- Experience working with customer insights, analytics, and performance optimisation.

- Knowledge of social listening tools and SEO/GEO positioning.

- Familiarity with various engagement channels: email, web, paid media, events, and digital channels linked to sales networks.

- Knowledge or experience in AI use cases applied to the pharmaceutical industry.

**Salary Range:** EUR 50,025 to EUR 83,375

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- Brand Marketing
- Data to Insights
- Digital Fluency
- Enterprise Thinking
- Global Product Strategy
- Launch Excellence
- Scientific Literacy
- Spanish

### Nice to have
- Experience in the pharmaceutical, healthcare, or regulated industries
- Experience collaborating with Global and Regional teams
- Experience working with customer insights, analytics, and performance optimisation
- Knowledge of social listening tools and SEO/GEO positioning
- Familiarity with various engagement channels: email, web, paid media, events, and digital channels linked to sales networks
- Knowledge or experience in AI use cases applied to the pharmaceutical industry

---

Source: [Apply at gsk.wd5.myworkdayjobs.com](https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/GSK-Tres-Cantos-Madrid/Omnichannel-Lead--Contrato-Temporal-_451199?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)