# Account Lead, Paid Social

**Company**: DEPT®
**Location**: US - Remote, OR, US, WA, US, CO, US, UT, US, AZ, US, CA
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $96,000-$120,000 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/dept/jobs/8106397?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_da01bfd2-6af

## Description

As a Growth Invention company, DEPT® helps ambitious brands grow faster by operating at the intersection of technology and marketing.

You will be an Account Lead, Paid Social, a strategic paid media leader with a proven ability to manage complex, full-funnel paid social programs end to end.

**The Role:** You are a strategic paid media leader with a proven ability to manage complex, full-funnel paid social programs end to end. You excel at developing and executing advanced paid social strategies, building and leading high-performing teams, and translating performance insights into clear, compelling roadmaps and client-ready narratives.

**What You'll Do:**

- Lead channel-specific Paid Social strategy across Meta Ads, leveraging deep expertise in it to drive growth for client KPIs around user app acquisition.

- Serve as the day-to-day contact for Meta Ads for a large and complex client account, aligning strategy recommendations and optimizations with client objectives.

- Own the Meta Ads client’s social account roadmap, ensuring tests align with client priorities, performance goals, creative strategy, and cross-channel initiatives.

- Stay up to date on paid social trends within the mobile space and maintain a consistent strategic narrative to the client and how the trends impact client business goals.

- Establish, enforce, and evolve paid social processes and best practices, ensuring consistent use of tools such as Asana, platform QA frameworks, and internal standards across teams.

- Ensure projects and tests are properly prioritized based on resourcing through clear dialogue across team members and the client.

- Serve as the senior point person for the internal team and client around test recommendations, proper set-up and measurement to ensure results are measurable and applicable in order to grow performance.

- Build, develop, and lead high-performing teams by overseeing onboarding, driving effective delegation, coaching people managers, and fostering inclusive, collaborative, and high-impact team environments.

**What You Bring:**

- A minimum of 5 years paid social advertising and minimum 2 years experience in management.

- A proven track record of successfully scaling paid social programs for enterprise level or highly complex clients.

- Deeply proficient Meta ads manager and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary.

- Excellent organizational, strategic, and communication skills: you’ll need to be able to oversee several projects and effectively communicate and teach optimization tasks to multiple team members at once, all while looking for opportunities to streamline performance growth.

- Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture.

- Proven capability to develop and execute strategic paid social plans that align with client objectives and drive measurable business growth.

- Strong problem-solving skills and adaptability in navigating evolving platforms, market conditions, and client needs.

**Additional Requirements:**

- Prior work experience driving strategy and execution for mobile user app acquisition campaigns across Meta Ads.

- Strong knowledge of MMP (mobile measurement platform) attribution and iOS SKAN.

**Benefits:**

- Healthcare, Dental, and Vision coverage

- 401K plan, plus matching

- PTO

- Paid Company Holidays

- Parental Leave

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## Skills

### Required
- Meta Ads
- paid social advertising
- team management
- strategic planning
- communication

### Nice to have
- MMP attribution
- iOS SKAN
- mobile user app acquisition

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/dept/jobs/8106397?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)