# CRM Performance Marketer **Company**: PayPal **Location**: Chicago, IL **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $106,000.00 - $157,300.00 Annually **Category**: Marketing **Industry**: Finance **Apply**: https://paypal.wd1.myworkdayjobs.com/en-US/jobs/job/Chicago-Illinois-United-States-of-America/Manager--CRM-Acquisition_R0138275?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_d99d7d3a-7f2 ## Description We’re seeking a data-driven and creative CRM Performance Marketer to design and execute marketing strategies that acquire new customers. You will own the planning and execution of new customer acquisition CRM initiatives with a particular focus on incentives, merchant offers and core value props. This role sits at the intersection of Marketing, MarTech, Operations, Product, and Analytics , requiring someone who thrives on using data and insights to craft personalized, high-impact campaigns that scale. **Essential Responsibilities:** - Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment - Work with creative teams to define roadmaps, review proposals, and ensure seamless execution - Activate co-branding campaigns, product launches, and report results to leadership - Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation - Write experiment briefs, testing plans, and coordinate end-to-end implementation - Monitor experiments post-launch, identify insights, and optimize in-flight results - Manage budget reporting, including agency costs and incentive payouts, for all campaigns **Additional Responsibilities & Preferred Qualifications :** - Develop & Execute CRM Strategy - Design and build comprehensive ad-hoc and always-on acquisition campaigns across owned channels internally and with 3rd party vendors , email, push notifications, in-app/app messaging, and landing pages (with direct mail as a potential secondary channel) , to drive acquisition and early habituation. - Own acquisition landing page strategy, including page testing, personalization, and conversion optimization for sign-up flows. - Audience development for prospecting and existing base (1st/ 3rd party data). - Use 1st and 3rd party data to create dynamic audience segments and deliver tailored messaging at scale. - Partner with 3rd party vendors to plan and execute initiatives. - Design and implement automated customer journeys, triggered campaigns, and A/B tests to improve key performance metrics such as CTR, push opt-in/open rate, in-app engagement, and conversion. - Partner with analytics and finance teams to measure CRM performance, generate insights, and inform strategic decisions. - Develop and track campaign forecasts to predict performance, engagement, business impact, spend and ROI. - Collaborate closely with Product, Commercial, Product Marketing, and Integrated Marketing teams to align CRM strategies with product launches, promotional campaigns, and broader go-to-market initiatives. - Lead others to solve issues of diverse scope. Anticipate issues and plan for mitigation. - Evaluate, update and bring in third-party vendors to support acquisition initiatives as needed. - Partner with Legal, Privacy, Vendor Management, and Compliance to negotiate contracts, SOWs, and data privacy assessments. - Work with MarTech, Ops, and agency partners to onboard and operationalize new vendors into the campaign workflow. **Benefits:** At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing,physical, emotional, and financial,delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health. ## Skills ### Required - Marketing - MarTech - Analytics - Data Analysis - Campaign Forecasting - KPI Optimization ### Nice to have - CRM - Lifecycle Marketing - Performance Marketing - B2C - fintech - e-commerce - Segmentation - Personalization - Automation - Experimentation --- Source: [Apply at paypal.wd1.myworkdayjobs.com](https://paypal.wd1.myworkdayjobs.com/en-US/jobs/job/Chicago-Illinois-United-States-of-America/Manager--CRM-Acquisition_R0138275?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)